Senior Marketing Communication Specialist

1 month ago


Ho Chi Minh City, Vietnam Samsung Electronics Full time

Position Summary

Develop 360 strategic marketing on Brand Communication, Demand Generation Initiative, Launch Package and ensuring excellence in execution.

Role and Responsibilities
- Brand Building: Develop & implement annual marketing plan, campaigns, material (engagement actives, KV, banner, content...) from ideas to production and execution in excellence.
- Demand Generation: Initiate ideas, sourcing & manage promotion campaigns both communication & logistic to drive sales both on-off line.
- KOL Management: Deploy yearly & Campaign base KOL strategy; supervise content production (social post, live streaming, PR) and KOL relationship.
- Social AWO: Manage Samsung fan pages and social outreach activities to gain positive sentiment.
- In-store visibility: Develop toolkits including local POP, catalogue & in-store POSM & visual & activation ideas
- Agency Management: Lead agency to ensure well planning & execution in time to deliver the expected outcome;
- Internal Collaboration: Keep track & push forward all the parties to achieve the common goal
- Partnership : Engage with external partners in Cross marketing & merchandising projects
- Budget: Keep track & maintain the budget for the unit to project’s assigned.
- Performs related duties as required.

Skills and Qualifications
- Possess a Degree preferably in Business, Marketing or the equivalent with at least 3-6 years’ experience in marketing communication, from client or agency sides.
- Good analytical skills and high adaptability in a fast moving environment.
- Good knowledge and experience on social/ digital/ community channels
- Strong negotiation & collaboration; own driving force to drive peers & partners to achieve a common goal.
- Innovation & Can-do spirit is a must
- Independent, self-motivated with excellent interpersonal and communication skills.
- Strongly capable to lead agencies to come up/ deliver creative plan and supervise for qualified deliverables.

LI-Midsenior



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