Senior Manager

1 week ago

Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**ROLES & RESPONSIBILITIES**

**1. Main purpose of roles**:

- This role is designed as a center of excellence to collaborate with stakeholders including Marketing, Sales, Medical and provide them strategic consultancy in execution of multiple strategic workstreams including above the line, below the line and the evolving trend of multi-channel engagement to ultimately drive meaning interaction and engagement with our customers (Healthcare Professional, patients)
- The job holder is expected to possess combination of strategic level with insightful understanding of brand plan and ability to translate this understanding into executional items.

**2. Main responsibilities**:
Multichannel Engagement (MCE): 30%
- Lead multi-channel marketing strategy/actions plan and launch annual new upgraded tools to ensure annual growth of affiliate customer interactions.
- Ensure new global MCE adapted, tracking, analysis and reports. Working closely with cross-functions team and regional teams to ensure the action plans are well implemented
- Lead key global project of customer healthcare beyond-the-pill service (a:care). Ensure country key objectives regarding KPIs, platforms developed, analysis, content implemented.

Direct to Consumer (DTC): 40%
- Develop consumer brand strategies to ensure the successful launch and drive the growth of the assigned categories.
- Drive consumer integration communication strategies for key consumer brands. Ensure consumer brands digital assets and Abbott branding identity.
- Implement external communications project as assigned by line manager.
- Monitor execution and implementation of the brand plans. Ensure analysis, report, alignment with cross-functions support and Field Force.
- Drive new process for categories to ensure key channels approved on time and well implemented, differentiating products in the market.
- Ensure contingency plan/agility to compete with competitors or changes

Event Management: 30%
- Coordinate with Marketing, Sales and Medical for full year event plan
- Provide proper planning, risk management and revise event planning calendar on quarterly basis
- Allocate resources, collaborate with relevant functions/stakeholders for event execution as per plan, budget while strictly follow standard process, way of working, executional guidelines of office of ethic and compliance (OEC)

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**

**Work Experience**:

- Minimum of 8-10 years’ experience in Marketing/Brand managements in healthcare/pharma industry from MNC organizations.
- Real case example of successful brand consumerization and digital transformation.

**Professional Skill**:

- Strong digital knowledge with high business sense to drive for results.
- Ability to adapt MCE/Digital knowledge into different categories with regulatory barriers and build a selective but highly impactful mix.
- Proven success brand building; brand strategy; consumer integrated marketing communications.
- Ability to lead, convince, change and inspire field-force for implementation of marketing programs.
- Strong collaboration with key internal functions in development and tracking implementation of marketing programs (field-force leadership, Area Mkt., MA, RA, GA, Training, Comex)
- Exceptional speaking/written communications skills.
- Strong presentation and project management skills.

**Behavior/ Leadership Skill**:

- Excellent interpersonal skills.
- Strong result-oriented attitude.
- Self-starter, aggressive for constant improvements.
- Capable of timely and fast, accurate deliverables.
- Self-motivated and flawless mindset that we have to successfully drive business in constraints.

**Language Skill**:

- English proficient.
- Vietnamese.

**Computer Skill**:

- Able to utilize computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data.

**MINIMUM EDUCATION REQUIRED**
- University/ Post University degree in Business or Marketing
- MBA is strongly preferred.

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