![Techcombank](https://media.trabajo.org/img/noimg.jpg)
Senior Officer, Digital Content
2 months ago
26 Jul 2023**Senior Officer, Digital Content**:
- Category: Digital Office- Job Type:
- Facility: Marketing**Job Purpose**:
The job holder:
- Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers.
- Ensure proper operation, implementation, monitoring and measurement of digital marketing activities across marketing channels.
**Key Accountabilities (1)**:
1. Build a framework, processes and effective management of digital marketing activities
- Build a management framework for digital marketing activities of the Marketing Division and the bank-wide units: efficiency, budget, compliance with guiding standards.
- Develop digital marketing implementation and control processes.
- Develop and manage the budget for the department's activities.
- Periodic training and guidance on digital marketing knowledge.
- Build online/digital marketing database to analyze and make timely decisions.
- Develop a process to coordinate digital marketing implementation across the line.
- Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multi-dimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing.
- Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels.
- Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns.
2. Support for Brand/Brand và Retail Marketing activities on digital marketing channels
- Develop và implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget.
- Collaborate with related departments to build tools to collect data on customer behavior on digital media channels.
- Search for new digital trends in the market and propose solutions to develop, widen and diversify digital marketing channels.
- Ensure digital marketing programs and campaigns are measured with metrics that are consistent with business targets.
- Administration of continuous optimization of program performance, digital marketing campaigns based on a performance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment.
3. Other duties as assigned by CDO and/or Senior Director of Digital Marketing Manager.
**Key Accountabilities (2)**:
**Key Accountabilities (3)**:
**Key Relationships - Direct Manager**:
Senior Manager, Digital Marketing
**Key Relationships - Direct Reports**:
**Key Relationships - Internal Stakeholders**:
Digital Office and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.
**Key Relationships - External Stakeholders**:
Service providers for TCB in media & digital marketing services, KOLs, online communities
**Success Profile - Qualification and Experiences**:
Qualifications
- Bachelor degree, major in Marketing, Business Admisnistration, Economics or relevant fields.
Professional experience
- Minimum 5 years of experience in Marketing và Communications, of which 2 years in Digital marketing;
- Having been working in bankingvà finance industry or MNCs is preffered.
Foreign Language
- Business English standard of proficiency as required for the role
We have other current jobs related to this field that you can find below
-
Digital Content, Senior Officer
3 days ago
Hanoi, Vietnam Techcombank Full time4 Apr 2024**Digital Content, Senior Officer**: - Category: Digital Office- Job Type: - Facility: Marketing**Job Purpose**: The job holder's responsibility is to create engaging, persuasive, and high-quality written content for digital platforms. You will work closely with other marketing and product development teams to develop compelling copy that...
-
Senior Officer, Digital Creative Content
3 weeks ago
Hanoi, Vietnam Techcombank Full time21 Jul 2023**Senior Officer, Digital Creative Content**: - Category: Digital Office- Job Type: - Facility: Marketing**Job Purpose**: The job holder: - Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. - Ensure proper operation, implementation, monitoring and...
-
Senior Officer, Digital Content Lead
6 days ago
Hanoi, Vietnam British University Vietnam Full time**Job Description**: **BRITISH UNIVERSITY VIETNAM (BUV)** British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor, and is also...
-
Senior Officer, Digital Content Lead
1 week ago
Hanoi, Hanoi, Vietnam British University Vietnam Full timeJob Description:BRITISH UNIVERSITY VIETNAM (BUV)British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor, and is also recognised with a...
-
Senior Content Creative
2 months ago
Hanoi, Vietnam macom digital Full timeXem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **SENIOR CONTENT CREATIVE (Hybrid)**: - **Mã tin đăng: 3322329**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất,...
-
Senior Content Creative
2 months ago
Hanoi, Vietnam macom digital Full timeXem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **SENIOR CONTENT CREATIVE (Hybrid Working)**: - **Mã tin đăng: 3322230**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt...
-
Senior Content Writer
2 months ago
Hanoi, Vietnam macom digital Full timeXem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Senior Content Writer (Freelancer - Agency)**: - **Mã tin đăng: 3318091**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt...
-
Digital Content Officer
2 months ago
Hanoi, Vietnam united nations international school of hanoi Full timeXem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Digital Content Officer**: - **Mã tin đăng: 3321712**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng...
-
Senior Officer, Marketing Automation and Digital
4 weeks ago
Hanoi, Vietnam British University Vietnam Full time**Job Description**: British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide...
-
Hanoi, Vietnam British University Vietnam Full time**Job Description**: British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide...
-
Senior Officer, Digital Marketing
1 week ago
Hanoi, Hanoi, Vietnam Techcombank Full time09-May-2023Senior Officer, Digital Marketing (Graphic Designer):Category: Digital OfficeJob Type: Facility: MarketingJob Purpose:The job holder: Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. Ensure proper operation, implementation, monitoring and measurement of...
-
Senior Officer, Digital Marketing
2 weeks ago
Hanoi, Hanoi, Vietnam Techcombank Full time23 Feb 2024Senior Officer, Digital Marketing (SEO):Category: Digital OfficeJob Type: Facility: MarketingJob Purpose:The job holder: Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. Ensure proper operation, implementation, monitoring and measurement of digital...
-
Senior Officer, Marketing Automation and Digital
2 weeks ago
Hanoi, Hanoi, Vietnam British University Vietnam Full timeJob Description:British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation...
-
Hanoi, Vietnam Tổ chức Tầm nhìn thế giới tại Việt Nam Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) WORK CONTEXT / BACKGROUND World Vision (WV) is a Christian relief and development organisation working to create lasting change in the lives of children, families and communities living in poverty. WV serves all people regardless of religion, race, ethnicity or gender. As a child-focused...
-
Hanoi, Hanoi, Vietnam Tổ chức Tầm nhìn thế giới tại Việt Nam Full timeMô tả công việc:(Mức lương: Thỏa thuận)WORK CONTEXT / BACKGROUNDWorld Vision (WV) is a Christian relief and development organisation working to create lasting change in the lives of children, families and communities living in poverty. WV serves all people regardless of religion, race, ethnicity or gender. As a child-focused organization, WV's...
-
Senior Officer, Digital Marketing
2 weeks ago
Hanoi, Vietnam Techcombank Full time23 Feb 2024**Senior Officer, Digital Marketing (SEO)**: - Category: Digital Office- Job Type: - Facility: Marketing**Job Purpose**: The job holder: - Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. - Ensure proper operation, implementation, monitoring and...
-
Senior Communications and Public Engagement Officer:
2 months ago
Hanoi, Vietnam WVV Full time**WORLD VISION VIETNAM** **WVV Senior Communications and Public Engagement Officer**: 01 position **_ Work base:_** Hanoi city For detailed Job advertisement, Job description please find on following page: WVV Senior Communications and Public Engagement Officer - Head Quarter (wvi.org.vn) **TERMS OF REFERENCE** **BACKGROUND** World Vision is a...
-
Facebook - Senior Digital Content Management
3 weeks ago
Hanoi, Vietnam công ty tnhh tt bhd Full timeXem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Facebook - Senior Digital Content Management**: - **Mã tin đăng: 3338543**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt...
-
Senior Officer, Digital Marketing
2 months ago
Hanoi, Vietnam Techcombank Full time09-May-2023**Senior Officer, Digital Marketing (Graphic Designer)**: - Category: Digital Office- Job Type: - Facility: Marketing**Job Purpose**: The job holder: - Develop Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers. - Ensure proper operation, implementation,...
-
Tiktok - Senior Digital Content Managment (Thu
3 weeks ago
Hanoi, Vietnam công ty tnhh bình hạnh đan Full timeXem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **Tiktok - Senior Digital Content Managment (Thu Nhập Từ 25 - 60 Triệu), Ưu Tiên HCM**: - **Mã tin đăng: 3335481**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố...