Senior Officer, Digital Content Lead
1 week ago
Job Description:
BRITISH UNIVERSITY VIETNAM (BUV)
British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University.
BUV is rated a 5 Star university of excellence by the world recognised QS accreditor, and is also recognised with a University-wide accreditation from the UK's Quality Assurance Agency (QAA).
BUV has three main brand drivers:
- Offering accredited British and international higher education and training in Vietnam.
- Providing 5star university campuses, learning spaces, and services.
- Including a compulsory personal and social growth program that prepares students for the future of life and work.
Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.
With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers' requirements as well as be ready to develop their careers immediately after graduation.
With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in South East Asia.
POSITION PURPOSE
AREAS OF RESPONSIBILITY
- Develop monthly and quarterly digital content plan and execution in line with British University Vietnam's brand strategy and responsive to the market trends;
- Lead the digital content team of 35 members to execute various contents on social media channels, website, digital advertisements, direct marketing and other offline content if any;
- Work closely with the Digital team to produce creative and advertising contents that engage the target audiences in optimized twoway communication, build brand reputation and generate leads;
- Create engaging content for videos for social media platforms, events, corporate, etc.
- Work with the Creative team or external agencies to produce creative visuals, infographics, videos, apps and other multimedia materials for marketing purposes;
- Plan and coordinate in executing marketing communications activities;
- Effectively use datadriven insights to test, refine and prove content performance;
- Oversee the Digital content team, allocate tasks to team members, supervise, and review the works, train and develop people.
- Conduct administration tasks under scope of work for the Digital Content team;
- Execute other duties and responsibilities as assigned.
Job Title
- Senior Officer, Digital Content Lead
- Post on
- Reports To
- Experience
POSITION SPECIFICATIONS:
COMPETENCIES (knowledge, skills, and abilities)
_ Essential_:
- Bachelor's degree in Marketing, Communication, Journalism, PR or related fields;
- Minimum of 5 years in copywriting and content development;
- Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset;
Key skills:
- Management and leadership skills: to plan and supervise team members to achieve KPIs
- Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;
- Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;
- Planning & Organising: To effectively plan, organize, prioritize, and manage time, budget & resources and daytoday demands with attention to details and outcomes with mínimal supervision;
- Problem Solving &
Decision Making:
To analyse situations and evaluate alternative solutions;
- Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
- Experience in education is an asset;
- Cando attitude, proactive and solutionoriented at all times;
- Experience working in a flexible and changeable environment.
_ Desirable_:
- PR experience in press release, PR pitching and media relations
- Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
- Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.
COMPETENCIES (behavioural)
_Essential_:
Skill
- Management & Leadership
Skill
- Work organizing and time management
Skill
- Creative thinking & innovation
Skill
- Flexibility and versatility
Skill
- Good at working in a team and independently
Attitude
- Detailoriented, attentive
Attitude
- Cando attitude, proactive
_ Desirable_:
Skill
- Effective communication skills
Skill
- Explanatory presenting skills
Attitude
- Perseverant
Attitude
- Integrity
BENEFITS:
- Annual cost of l
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