Sr. User Acquisition Specialist
5 months ago
Ho Chi Minh City
Work Type: Full Time
**ABOUT THE ROLE**
We’re looking for a dynamic professional looking to join a global healthtech company in a high-visibility role to make an impact on public health in your region. In this role, you will be in charge of the launch of our mobile health solutions and the management of our pharma and brand partnerships.
**WHAT WE OFFER**A permanent global contract, with fiercely competitive salary-
- Hybrid working - 3 days in the office and 2 at home-
- Annual holiday entitlement plus national holidays off depending on work location-
- Performance-related bonus paid twice a year; April and October-
- Brand new Macbook Air and associated tech on day one-
- An inclusive culture where everybody in the business has direct impact-
- Having the flexibility to work whatever hours are necessary to finish the job.**WHAT YOU WILL DO**Lead the development and execution of global digital media campaigns across various channels, coordinating with teams and agencies across various countries with the goal of increasing user acquisition and quality to our mobile app-
- Set up campaign structures, targeting parameters, and ad creatives to maximise reach and impact-
- Analyze budget allocation and bidding strategies to ensure efficient spending-
- Continuously monitor campaign performance, making data-driven adjustments for optimal results and best CPO-
- Prioritise high-quality app users beyond traditional metrics (CPM, CPC, CPI).-
- Ensure uniform tracking practices across Elfie’s global campaigns and agency partnerships-
- Evaluate Day 1 and Day 8 patient retention rates to assess acquisition effectiveness**WHAT YOU WILL NEED**Extensive hands-on experience with Meta Ads Manager, Google ads manager and associated tools-
- Deep understanding of audience targeting, A/B testing, and campaign optimization-
- Ability to analyze performance data and make informed decisions-
- Strong project management skills to juggle multiple campaigns in multiple countries-
- Passion for the digital advertising landscape and staying ahead of trends-
- Strong expertise with mobile attribution and tracking systems, such as Adjust & Branch.-
- Deep knowledge of attribution modeling and understanding of web tracking & analytics platforms- Effective communication skills to work with cross-functional teams, agencies, and clients
**WHY JOIN US?**Strong and genuinely patient-focused company mission (see below)-
- Excellent financial credibility and refreshingly transparent future vision-
- Phenomenal growth plans and an excellent team culture- Experienced founders with 20+ years experience in digital health, software and partnership development in both bluechip and start-up companies - and successful previous exits
**ABOUT ELFIE**
Check out the Elfie app:Elfie's ambitious mission is to save millions of people annually. Our vision is to be the world’s first free digital therapeutics that rewards employees and patients to monitor health.
**WHAT NOW?
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