Senior Trade Marketing Specialist
6 months ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Develop and manage execution of trade activities as per Commercial calendar
1. Brand & Trade Activations:
- Creating yearly marketing and channel strategies for Traditional On Trade (TONT)
- Develop below-the-line activities (BA mechanics, outlet mechanics, retailer mechanics ) in - line with Brand Calendar/thematics.
- Manage Agency to work well with Sales & Brand to do perfect execution in Flagship/Gold outlets in CBVN distribution
- Implement documents (PAF, PR, act process, monitoring template, sales briefing & payment) in collaboration with other stakeholders.
- Manage POSM and work with BA team to support brand events
2. Consumers/Drinkers Promotion & Activities:
- Develop, deploy, track trade program to support pull off-take in store.
- Manage and equip POSM, assets to outlets to reach perfect serve standard. Deliver random check and recommend solution to fix issued if any.
- Develop and work with Sales team to reach perfect execution on field.
3. Data & Performance Analysis
- Conduct tracking, analyse performance data and reports to help evaluate execution excellence in the market
- Collect market data, draw insight and recommend response
- Track and monitor in-store promotion, POSM, equipment placement, trade marketing activities, and new launches.
- Analyze business and brand performance, and track competitors' activities in each channel.
4. Other tasks assigned by managers
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Having chances to get attractive company bonus every month/year
- Company trip once a year + Joining party
- Salary and position is reviewed 1 time a year
- Bonus by individual ability and company’s performance.
- Social insurance, health insurance, unemployment insurance and other benefits
- Dynamic and sociable working environment.
**Yêu cầu bằng cấp (tối thiểu)**: Đại Học
**Yêu cầu công việc**:
- 2-3 years of relevant working experience in Sales FMCG or trade marketing (relevant channel is preferred); international company experience in Beer Market is a plus
- Good project management, data analysis and communication
- Good at negotiation and influencing
- Good MS office and English communication.
- Proactiveness & ability to work in fast-paced environment
- Willingness to field work at night & across South region (HCM/SE/Mekong Delta)
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Kinh Doanh/Bán Hàng,Nghiên Cứu Thị Trường,Offline Marketing (Báo/Đài/Truyền Hình),Quảng Cáo/Marketing
Đại Học
2 - 3 năm
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