O+o Activation Intern
7 days ago
KEY JOB ACCOUNT ABILITIES:
Assist O+O Activation Manager in executing O+O works that aligns with Brand Strategy and Thematic Mega Campaign Concept.
- Livestream transformation
- Take care of BAU livestream by transforming Content Library, Tool Test, Product card, and livestream visuals.
- Planning and working with Agency to conduct Marathon Livestream including brand live & affiliate live: concept, visual, story, teasing video production and briefing to KOLs, visibility (thumbnail, banners,). Livestream management on the spot.
- Amplify and Maximize Social management: Create contents for Mega sales & Livestream teasing, minigame, announcement...across touchpoints.
- Visibilities & Visual management
- Conduct merchandising brief to deliver disruptive online creatives: Media assets (CPAS, AMS) and Platform Visibilities (SIS, On-site assets) for double day, BAU, Mid-month and Pay day.
- Translate from Zone campaign guideline & activation calendar into detailed visual briefing to agency (SVC)
- Brainstorming local thematic campaign ideas; follow up with both Internal Merch & External: Visual feedback, ensure Brand guideline & accurate content & timeline delivery.
- GWP (Gift-with-purchase) management
- Assisting with the execution of GWP promotions, including inventory tracking, distribution
- Supporting the development of GWP concepts and selection of appropriate gift items.
- Tracking and analyzing the performance of GWP promotions to measure their effectiveness.
- Managing O+O Portfolio
- New product listing: ensure A+ contents & visual assets in line with zone guidelines.
- New bundle creation: working with multi stakeholders to create & active new online bundles.
- Online Brand Campaign Execution & Report
- Manage product data integrations across key platforms (FDR, COSMO, Salsify, Shopee, Lazada, Tiktok Shop Seller Center).
- Manage product integrations (FDR, COSMO, Salsify, Shopee, Lazada, Tiktok), benchmark competitors, track KPIs (GMV, CR, AOV), and report on campaign performance with optimization recommendations.
- POSM Management:
- Collaborating with stakeholders to develop and execute impactful in-store displays, promotions, and POS materials to drive sales within retail channels.
- Training Support:
- Assist the Education team in developing and delivering engaging training materials for sales staff and retail partners, covering product knowledge, current promotions, and effective sales techniques.
- Analyzing sales data and report:
- Analyze sales data and market trends to identify growth opportunities and provide data-driven recommendations for campaign optimization
- Research consumer behavior, competitor activities, and market dynamics to inform marketing strategies.
- PROFESSIONAL & TECHNICAL COMPETENCIES:
- Having open mindset & learning agility.
- Being collaborative, detail-oriented and able to work between Sales & Marketing to drive sales results.
- Strong Organizational skills (in terms of tasks prioritization, deadline management).
- Strong analytical skill and data-driven mindset.
- Being collaborative, detail oriented. Excellent analytical and problem-solving skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Strong communication and interpersonal skills.
- Fluency in Vietnamese and English (written and spoken)
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