Head of Marketing, Grove

3 days ago

Ho Chi Minh City, Vietnam Grove Full time

Company Description

Established in 2009, KMS Technology is a U.S-based engineering and services company with development centers in Vietnam. International clients trust KMS Technology for the superior quality of products and expertise of Vietnamese engineers.

KMS builds and successfully launches its own software companies through its internal startup incubator, **UpStar Labs**. **Most notable companies include QASymphony, Kobiton, Katalon & Grove. KMS is committed to making a long-lasting social impact by partnering with non-profit organizations that give disadvantaged students fair and better employment opportunities. The company regularly cooperates with universities, participates in IT training activities and specialized events, and sponsors scholarship programs in Vietnam. The company has received many prestigious industry awards and has been named one of the greatest places to work in Vietnam, Asia, and the U.S. for many years in a row.

Grove, the company, helps small and medium APAC businesses digitize their Core HR to create attractive Digital Employee Experiences. At Grove, we believe that being an employee-centric company is the key to sustainable success. We’re equipping companies across the globe with the right HR Technology to build engaging and personalized journeys for their employees. Eventually, our vision is to make work inspiring and fulfilling - at scale.

**Job Description**:
**_
Key responsibilities_**
- Lead Grove's Brand building and Acquisition effort in five international markets: India, Philippine, Singapore, Indonesia, and Vietnam.
- Focusing on promoting Grove to SMEs, especially Tech companies or Tech-related companies.
- Create a Lead Generation methodologies and identify potential clients.
- Reach out to clients using international platforms.
- Build networks at tech hubs, associate in the tech industry and tech or tech-related enterprises.
- Own the marketing strategy and execution, including but not limited to user acquisition, contents/SEO, SEM, brand identity and community building
- Craft strong product messages and strategies uniquely suited for our traction channels based on a deep understanding of the market and competitive landscape
- Work with the Product, Sales and Customer Success to improve the user experience and marketing metrics through Product-Led Growth
- Align with Sales Leaders to develop target account strategy and Lead-handoff best practices to produce results leading to incremental pipeline growth
- Ensure timely follow-up by SDRs on all Marketing-generated leads
- Solicit ongoing Sales feedback regarding opportunity quality, and make adjustments as needed to provide the best Opportunities
- Provide support/coaching to the SDRs around business process, Sales collaboration, and lead qualification
- Work collaboratively with the Marketing team to share customer response to campaigns and provide feedback on lead quality and program effectiveness to optimize future campaigns.

**Qualifications**:

- 10 years of experience in B2B Marketing.
- At least 3-5 years of experience in international marketing or working at a start-up that provides services or technical products on a global scale.
- High energy level, highly-motivated and with a strong passion for selling
- Well organized with strong written and verbal communication skills
- Knowledge of industry-leading Lead Qualification methodologies and best practices
- Good communication and writing skills in both Vietnamese & English

**Nice to have**:

- Experiences in working at SaaS or Software companies.
- Have chance to work as Customer Experience (CX) level

Additional Information
**_
Perks You'll Enjoy_**
- Working in one of the Best Places to Work in Vietnam
- Building large-scale & global software products
- Working & growing with Passionate & Talented Team
- Diverse careers opportunities with IT Solutions & Consulting, Software Outsourcing, Software Product Development,...
- Attractive Salary and Benefits
- Performance appraisals every year
- Onsite opportunities: short-term and long-term assignments in North American (U.S, Canada), Europe, Asia.
- Flexible working time
- Various training on hot-trend technologies, best practices and soft skills
- Premium healthcare insurance for you and your loved ones
- Company trip, big annual year-end party every year, team building, etc.
- Fitness & sport activities: football, tennis, table-tennis, badminton, yoga, swimming
- Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,
- Free in-house entertainment facilities (foosball, ping pong, gym ), coffee, and snack (instant noodles, cookies, candies )

And much more, join us and let yourself explore other fantastic things

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