Product & Application Specialist/manager, Cdm, Opt

2 months ago


Ho Chi Minh City, Vietnam ZEISS Group Full time

This position will be responsible for the Product and Application of CDM in OPT SBU. This person will be conceptualizing, implementing strategies and drive synergy to develop the CDM business within OPT in Vietnam; including but not limited to
- Market understanding and market access planning
- Formulating business development strategies
- Providing direction in areas of marketing and training development
- Implement sales & marketing activities
- Customer engagement, building and maintaining KOLs
- Ensure operational goals and financial targets are being met regularly
- Manage forecast sale out process
- Defining Customer Segmentation, market mapping and product alignment to market segments
- Focus on clinical uses, education and improving customer workflows
- Knowledge and understanding of competitive products
- Product and solution presentation for customers
- Product training for sales team
- To be involved in planning and execution of marketing and promotional activities such as exhibitions, workshops, seminars etc
- Reporting on market intelligence data with market size, market share of CDM equipment
- To be fully responsible for the preparation of bids for major tenders/projects in your territory
- Product Management & Marketing activities
- Implementing marketing strategies for CDM
- Product positioning, competitive pricing analysis.
- Manage key account, build KOL’s in the region
- Planning and implementation of events and road shows/ CME’s
- Planning and execution of marketing and promotional activities such as exhibitions, workshops, seminars etc.
- Reporting on market intelligence
- Manage professional networks at all levels of the global, regional, affiliate organisations
- Conduct SWOT analysis for the territory responsible
- Support market analysis and gathering of market data
- Submit territory reports and all required information requested by management by due date
- Application and product training:

- Effective support customers with product demonstration
- Co-ordinate and deliver customer training sessions
- Support for training activities for customers in Zeiss training center and/or at customer site
- Advise company on customer's education resource needs
- Conduct quality demonstrations on-site education and consulting
- Focus on clinical uses, education and improving customer workflows
- Work closely with Sales, Service, Marketing, etc. and with end users in both pre and post-sale situations
- Customer Relationships
- Regular visits of existing and prospective customers independently and with distributors to build strong relationships
- Develop and implement an effective territory sales and coverage plan to achieve penetration, conversion, and upgrade objective
- Support sales team with Bundling tools and complex sales
- To be fully responsible for the preparation of bids for major tenders / projects in your territory
- Creatively plan for expansion of challenging territories and conversion of difficult accounts
- Conduct In-depth understanding of customer needs to identify sales opportunities
- Constantly updating the customer database of assigned territory
- Develop and implement strategies and plans to increase customer satisfaction, confidence and loyalty
- Financials
- Meet the territory sales goals and objectives
- Achieve and exceed target in product division
- Ensure profitability within the given territory and division
- Teamwork:

- Build and maintain constructive and co-operative relationships with sales team and other cross functional teams
- Active participation in team related activities and meetings
- Support for colleagues to achieve company's goals
- Sharing relevant customer/product/industry information with colleagues and identify sales opportunities which contribute to the success of others
- As required, coach and mentor less experienced member

Any other duties & responsibilities as assigned by the management

Your ZEISS Recruiting Team:
Doan Le Thuy Duong



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