![ZEISS Group](https://media.trabajo.org/img/noimg.jpg)
Product & Application Specialist/manager, Cdm, Opt
2 weeks ago
- Market understanding and market access planning
- Formulating business development strategies
- Providing direction in areas of marketing and training development
- Implement sales & marketing activities
- Customer engagement, building and maintaining KOLs
- Ensure operational goals and financial targets are being met regularly
- Manage forecast sale out process
- Defining Customer Segmentation, market mapping and product alignment to market segments
- Focus on clinical uses, education and improving customer workflows
- Knowledge and understanding of competitive products
- Product and solution presentation for customers
- Product training for sales team
- To be involved in planning and execution of marketing and promotional activities such as exhibitions, workshops, seminars etc
- Reporting on market intelligence data with market size, market share of CDM equipment
- To be fully responsible for the preparation of bids for major tenders/projects in your territory
- Product Management & Marketing activities
- Implementing marketing strategies for CDM
- Product positioning, competitive pricing analysis.
- Manage key account, build KOL's in the region
- Planning and implementation of events and road shows/ CME's
- Planning and execution of marketing and promotional activities such as exhibitions, workshops, seminars etc.
- Reporting on market intelligence
- Manage professional networks at all levels of the global, regional, affiliate organisations
- Conduct SWOT analysis for the territory responsible
- Support market analysis and gathering of market data
- Submit territory reports and all required information requested by management by due date
- Application and product training:
- Effective support customers with product demonstration
- Coordinate and deliver customer training sessions
- Support for training activities for customers in Zeiss training center and/or at customer site
- Advise company on customer's education resource needs
- Conduct quality demonstrations onsite education and consulting
- Focus on clinical uses, education and improving customer workflows
- Work closely with Sales, Service, Marketing, etc. and with end users in both pre and postsale situations
- Customer Relationships
- Regular visits of existing and prospective customers independently and with distributors to build strong relationships
- Develop and implement an effective territory sales and coverage plan to achieve penetration, conversion, and upgrade objective
- Support sales team with Bundling tools and complex sales
- To be fully responsible for the preparation of bids for major tenders / projects in your territory
- Creatively plan for expansion of challenging territories and conversion of difficult accounts
- Conduct Indepth understanding of customer needs to identify sales opportunities
- Constantly updating the customer database of assigned territory
- Develop and implement strategies and plans to increase customer satisfaction, confidence and loyalty
- Financials
- Meet the territory sales goals and objectives
- Achieve and exceed target in product division
- Ensure profitability within the given territory and division
- Teamwork:
- Build and maintain constructive and cooperative relationships with sales team and other cross functional teams
- Active participation in team related activities and meetings
- Support for colleagues to achieve company's goals
- Sharing relevant customer/product/industry information with colleagues and identify sales opportunities which contribute to the success of others
- As required, coach and mentor less experienced member
Your ZEISS Recruiting Team:
Doan Le Thuy Duong
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