![Lixibox](https://media.trabajo.org/img/noimg.jpg)
Assistant Product Marketing Manager
2 weeks ago
**Salary**: Thương lượng
**Location**: LXB Company - Office 2
**Team**: Community & Creative
**Application deadline**: 27/03 — 26/04/2024
**Job Description**:
**Working Location**: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
**Team**: Creative
**Line report**: Head of MKT & Customer Happiness
Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.
**RESPONSIBILITIES**:
All-in-one PIC for content marketing & new product launching;
Coordinate with cross-functional teams to launch / relaunch / revamp the new products effectively;
Prepare and present proposals alongside Buyer team, Direct Manager to secure CEO approval on strategic direction, branding, and unique selling propositions for new brands and products;
Support Revenue team by providing guidance on creative assets, advertising strategies, product display, product online visibility optimization;
Foster close collaboration with Social, Creative, and PR teams to raise product awareness and leverage commercial media assets for effective conversion advertising;
Utilize Customer Data Platforms (CDP), Customer Relationship Management (CRM), Membership, and Customer Service (CS) channels to enhance traffic, elevate buyer experience, and solicit buyer reviews for new brands and products;
Ensure smooth implementation of brand guidelines and strategies;
**KPI**: Product awareness, user engagement, product traffic, sold items;
Coordinating to perform other tasks as requested by the Line Manager.
**REQUIREMENTS**:
This role demands a proactive and strategic approach to product launches, requiring strong content marketing background, adept coordination across various departments to drive successful outcomes and meet established performance metrics.
Bachelor’s Degree, preferably major in Marketing or Business with at least 04 years relevant experience;
**Experience in product marketing management, e.g.**: marketing, retail, sales, training, and public relations;
Beauty marketing experience within in-depth consumer insight and latest beauty trends;
Meticulous, highly organized, independent, logical thinking, and able to perform a variety of tasks in a fast-paced environment;
Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must;
Knowledge content, copyright, new product launching experience, logic thinking, media ads experience, project management is a must;
Good communication skills and excellent in both written and oral English is a plus.
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