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Digital Selling Hub Lead Sea

3 months ago

Ho Chi Minh City, Vietnam Unilever Full time

**Key Accountabilities**
- Co-lead with countries to achieve 2025 OKR in digital selling, including the matrix of reach, penetration, total engagement, chef influencer, and GTM productivity.
- Co-lead e2e digital planning with key markets and define actions & deliverables, both local and global.
- Lead Convert-Hybrid Journeys initiatives: conversion guidance and development of new models or pilots globally, and support other Hybrid Journey agendas, particularly on Engagement. Current projects: Convert stage playbook & best practices, lead scoring and attribution, review & streamlining of data science conversion-related models.
- Help translate local business requirements into global data & tech deliverables, through coordination with local and global tech, data and marketing teams. Scope: project scoping, analysis and phased delivery.
- Facilitate briefing, communication and prioritization of regional requirements and global projects.
- To deploy, customize and elevate the Digital Selling capabilities in the responsible markets and build a strong digital community and talent pipeline
- Collect best practices and learnings to share across the region and globally to accelerate learning

**Key Requirements**
- Data-Driven Marketing, Performance Marketing, Precision Marketing
- Good strategic thinking & influencing skill
- Performance measurement & optimization
- Project management & process management
- Operator Experience Design & Route-to-market understanding for conversion strategies
- eCommerce funnel management & CRM segmentation and information flow management

**Tools to master (working knowledge)**
- Marketo
- Data lakes, Google Analytics, PowerBI
- Content Platforms

**Preferred experience**
- Food & Refreshment background preferred
- Data structure experience
- Digital marketing experience
- CRM flow experience
- eCommerce experience