Brand Marketing Senior Professional

5 months ago


Ho Chi Minh City, Vietnam Samsung Electronics Full time

Position Summary

1. Contributes to enhance the corporate image by planning, creating and spreading strategic messages.

2. Exterminates potential risks by effectively performing risk management.

3. Leads the corporate value enhancement through communication with external customers by utilizing media.

Role and Responsibilities

Brand Marketing

1. Accountable for deployment of total brand strategies thru key objective:
- Drive Proud to Own on GenZ by being beloved, inspiring and engaging brand- Enhance whole CEJ from Pre purchasing thru Post purchasing by: Strengthening emotional connection, Brand purpose and brand distinctiveness/Aligning Brand social value contribution/Delivering new exciting bespoke experiences

2. Lead Total brand campaigns to execute strategies and tactics based on guidelines from RHQ by coordinating with local BUs and Partnerships

3. Consumer Insight
- Brand Attitude Survey Management: Work with RHQ on BAS reports, Identify and Connect with other BUs for learning plans to address consumer knowledge gap and provide input and lesson learnt to BU

Brand Governance

1. Responsible for Brand governance for Corp Brand: Brand guideline, Samsung Cloud, Letter mark correction and Ad compliance.

Channel Management and Loyalty

1. Responsible for channel management and loyalty: Social content Management,

2. Localize content on websites such as: Samsung member, Samsung explore, Content Lab, Future Gen Lab.

3. Manage content on Samsung Member, Samsung explore and even Samsung social channel

Content Lab Management

1. Content planning and Producing to meet expectation of internal BUs

2. Be in charge of developing contents in all forms and formats

3. Keep update with new Social trends or emerging platforms

Skills and Qualifications
- May lead a small team of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members
- Typically implements short-term action plans rather than developing policy, process or strategy
- Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome
- Has deep knowledge on one job area or broad knowledge on several job areas
- Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree.

Li-SAVINA #Li-Midsenior



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