Consumer & Marketplace Insights Manager

1 week ago


Ho Chi Minh City, Vietnam Nestle Full time

**POSITION SNAPSHOT**
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam
- Position: Consumer & Marketplace Insights Manager
- Full time

**MAIN DUTIES**
- Drive Know your Consumer Deeply Winning actions holistically in coordination with brand builders of assigned brands.
- Develop a sharp understanding of Target Consumers, develop Consumer Portraits and Core Insights in coordination with respective Brand builders, understand what drives consumer’s delight.
- Provide relevant Consumer & Shopper Insight and research expertise and leadership to support all rooms in BBNW- Creating Engaging Brand Experiences, Guide with Brand Essence & Properties, Win with Shoppers, Plan & Execute Flawlessly, Innovate Bigger Bolder Better, Delight with Product & Packaging experience.
- Continuously build Consumer Knowledge and synthesize consumer understanding; deliver high-impact insight-based inputs & recommendations that drive brand/business strategies to win in the marketplace.
- Drive the culture and mindset of moving from Data to Understanding to Insight; including the ability to answer business and brand questions in an integrated manner bringing the story together.
- Leadership and development of team and a robust talent pool

**REQUIREMENTS**
- Bachelor’s degree or equivalent
- 5-8 years experience in market research at Nestlé or equivalent FMCG and experience in leading and managing direct report(s) are plus.
- Need to have experience working with Retail Audits, Consumer panels and Brand Health methodologies.



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