Branding Executive

2 weeks ago


Thành phố Hồ Chí Minh, Vietnam VietJet Air Full time

Department:Commercial Division

Work location:Ho Chi Minh City (SGN)

**Salary**:Negotiate

Start date:02/10/2024

End date:02/11/2024
- **Branding Planning & Budget**: Xây dựng kế hoạch & KPIs, triển khai thực hiện, giám sát, đánh giá, báo cáo toàn diện các dự án, hoạt động bao gồm quản lý & kiểm soát ngân sách hiệu quả sự kiện
- **Market & Customer insight research**: Hỗ trợ nghiên cứu thị trường & insight khách hàng để trực tiếp xây dựng các chiến dịch & hoạt động thương hiệu trong & ngoài nước; Trực tiếp tham gia thiết hình ảnh và nội dung (images, clips,...) quảng bá thương hiệu gồm phát triển ý tưởng, thiết kế sản phẩm, thử nghiệm và đánh giá hiệu quả
- **Partnership & Co-branding**: Duy trì, phát triển đối tác và cơ hội để quảng bá hình ảnh/thông điệp thương hiệu tới khách hàng (ưu tiên quốc tế) trên các kênh khác nhau: Tổ chức thương mại & ngoại giao, doanh nghiệp, chính quyền các địa phương, Chương trình truyền hình-phát thanh-báo chí và các sự kiện
- **Competitors & branding performance analysis** : Hỗ trợ Branding Manager theo dõi & phân tích các hoạt động thương hiệu của đối thủ & hiệu quả các chiến dịch
- **Branding campaign deployment**: Trực tiếp triển khai các chiến dịch & hoạt động thương hiệu quốc tế
- **Branding designs**: Tham giá phát triển concept & thiết kế hình ảnh
- **_Branding Planning & Budget_**_: Planning, KPI setting, implementing, monitoring, evaluating and reporting project/activities comprehensively including cost managing & controlling_
- **_Market & Customer insight research_**_: Create brief, lead creative development and production of local communication materials to support branding/advertising campaigns which includes : participating in concept development, product/image designs, testing and performance evaluation, identify target consumers’ needs and wants and provide inputs to win local consumers._
- **_Partnership & Co-branding_**_: Maintaining& developing sponsorship & co-branding activities in multi-channels: commercial & diplomatic organizations, enterprises, universities, local governments, TV & Broadcasting._
- **_Competitors & branding performance analysis_**_: Identifying and analyzing the competitors' branding activities & VJ-branding performance regularly and occasionally_
- **_Branding campaign deployment_**_: Proactively deploy branding campaigns and activities in International market._
- **_Branding designs_**_: Participate in concept development and branding image design_

**Requirements**:

- Trình độ chuyên môn: Đại học, trong nước và quốc tế chuyên ngành Marketing, Quản lý thương hiệu
- Sử dụng thành thạo tiếng Anh TOEIC 550+
- Kinh nghiệm: Tối thiểu 3 năm về Branding & Marketing
- Có kinh nghiệm nghiên cứu thị trường, xây dựng hình ảnh thương hiệu, đánh giá & quản lý sức khỏe thương hiệu
- Sử dụng thành thạo vi tính (Word, Excel, Powerpoint), internet và các công cụ phục vụ cho công việc
- _Education: Bachelor Degree (preferably graduated from International Universities ) in Communication-PR, Marketing, Branding_
- _Using fluent English, TOEIC 550 and above_
- _Job related experience: At least 3 years experience in Branding & Marketing_
- _Market research, brand image, evaluate & manage brand_
- _Fluently using PC & software office (Word, Excel, Powerpoint), internet & office tools..._



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