Product Marketing Specialist

6 days ago

Ho Chi Minh City, Vietnam Beckman Coulter Diagnostics Full time

**Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.**

At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The **Product Marketing Specialist** for Beckman Coulter Diagnostics is responsible for developing and implementing the business strategies for Chemistry, Immunology, and support for Automation Solutions.

This position is part of the Commercial department located in Ho Chi Minh, Vietnam and will be working as hybrid. With Beckman IA, CC and Automation, we understand Lab challenges and provide scalable solutions to Low, Mid and High Lab with their own KPIs.

You will be a part of the Product Marketing team and report to the Marketing Manager, SEA North responsible for the Vietnam market. If you thrive in a multifunctional, supporting role and want to work to build a world-class Commercial organization—read on.

**In this role, you will have the opportunity to**:

- Developing and implementing the business strategies for Chemistry, Immunology, and support for Automation solutions to support business growth in Vietnam. Deliver marketing plan and messaging plan yearly with prioritized features and corresponding justification (develop the core positioning and messaging for the portfolios).
- Screen, collate and analyze market intelligence in the competitive spaces for the formulation of sales and marketing strategies in responding to the market dynamic. Providing market feedback to the APAC marketing team and customizing product launch plans (LEX) for the local market to support the business.
- Provide technical product training, marketing support, and Pre & Post-sales support to Channel Partners in Vietnam.
- Support activities to ensure the Sales objectives are met. Implement a business plan designed to achieve the annual business and financial goals of the organization.
- Perform co-visit with Vietnamese Channel Partners and BEC Associates at key accounts for New Product Implementation and Automation account and prioritize marketing activities in those accounts in an active sales cycle (existing and competitive) to position Beckman Coulter products for customer’s needs.

**The essential requirements of the job include**:

- Minimum 3 years of technical and marketing experience in In-Vitro Diagnostic (IVD / Life Science (Ls) markets; Technical support experience in Immunology and Clinical Chemistry.
- Well-versed with market dynamics in Vietnam with an established track record of initializing and implementing successful marketing strategies. Good strategic thinkers without losing sight of details and processes.
- Possess strong interpersonal skills and ability to engage and influence team members cross-functional peers, customers, and dealers.
- Possess strong language proficiency in English.

**It would be a plus if you also possess previous experience in**:

- Worked in a similar position to working with Channel Partners
- Possess Automation experience in Workflow analysis and lean concepts.

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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