Senior Associate, Livestream PMO

3 weeks ago


Ho Chi Minh City, Vietnam Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- Shopee Live is an in-app livestream feature for our sellers and KOLs to interact with users. Users can discover new products and buy directly from stream rooms. Shopee Live is positioned as a long-term lever to counter social competitors like TikTok.- Work closely with multiple stakeholders on Livestream traffic allocation
- Potential responsibilities include performing analysis to identify gaps and insights, come up with proposed improvements, execute, and track performance.
- Drive new or optimize existing initiatives. Overall objectives are Livestream CRM optimization, spending optimization, livestream monetization, operational excellence.
- Support the execution of various initiatives/projects (if required).
- Frequently work with different teams and different countries to learn & share Livestream best practices.

**Requirements**:

- 1-2 years of working experience on commercial projects or related fields.
- Strong problem-solving & stakeholder management.
- Open-minded, willing to learn, responsible, and teamwork.
- Good written and verbal communication skills.
- Project management.
- Willing to work in a fast-paced working environment under a tight deadline.
- Background in marketing, project/stakeholder management.


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