Search Engine Optimization

4 weeks ago


Ho Chi Minh City, Vietnam Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Optimizing performance marketing of Organic Search channels for all Shopee websites
- Execute planning, market research, mass creation/optimisation content, tracking and analyzing regarding product, category, campaign, blog and other Shopee-related projects
- In-depth keyword research: user intent, search trend, competitive.
- Collaborate and guide content writers to build qualified SEO content
- Building internal link building strategy across all page type
- Tracking, reporting and analyzing website key metrics: traffic, conversion, user engagement
- Work closely with the Regional teams to utilize SEO feature backend, and SEO tools and execute direction to optimize SEO performance

**Requirements**:

- Previous SEO / Digital Marketing / Content / Social Media knowledge with 1+ years of experience within an e-commerce leading site or agency
- Data-driven with strong analytical skills. Experienced with Excel, Google Analytics, Google Search Console, and Data Studio is a big plus
- Good communication skills in Vietnamese and English, both verbal and written
- A keen sense of exploring new things, self-motivated, can-do attitude, bringing positive energy to the team



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