Brand & Marketing Manager (F&b Service)
5 months ago
**What We Can Offer**:
- Health care plan
- Training & Development
- Performance Bonus
- Brand repositioning was carried out to determine distinction (USP) and suggest a long-term communication plan.
- Developed product strategy with regard to innovative ideas, product mix, and the function of each menu category. Results: gastronomic profile, menu design, product mix strategy, etc.
- Forecasted market trends will drive recommendations for new product development strategies and recipe banks.
- Managed menu pricing and marketing initiatives to guarantee brand profitability and P&L
- Developed mapping standards to pick probable locations.
- Customer experience system (CX, digital CRM, loyalty membership) is completed with the help of data collection and remarketing.
- Tracked the Mysterious Shopper marketing.
- Determine the short
- and long-term scheduling, financial, and resource requirements, including the creation and administration of a yearly marketing budget, profit/loss estimates, expenditure spending, and other monetary concerns.
- Deliver the brand to international markets via international franchising partners
- Provide leadership to develop a capable and professional team
- Provide coaching, motivation, educational, and experiential growth opportunities to ensure the engagement of a high-performance team.
**Job Requirements**:
- Bachelor degree in related major
- At least 7 years of working experience in marketing communication
- At least 3 years in management level
- Expertise in Food Service, Quick Service Restaurants, Casual Dining, Consumer Retail, and/or the Hospitality Sector
- Knowledge of content marketing, social media marketing, and digital and print marketing expertise of new product development, performance management, budgeting, and financial concepts, as well as experience managing franchisees
**Job Locations**:
- Ho Chi Minh
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