Head of Store Marketing

3 months ago


Ho Chi Minh City, Vietnam PERSOLKELLY Vietnam Full time

Proven experience 10+ years in a senior marketing role, preferably in the coffee or F&B industry.
- Fluent English
- Strong analytical skills with a deep understanding of consumer behavior and market trends
- Work closely with the corporate marketing team to receive and understand overarching marketing strategies.
- Develop and implement tailored marketing plans for each region in the country, ensuring alignment with national objectives.
- Conduct thorough market research to understand consumer behavior, preferences, and trends in each region.
- Utilize data and insights to inform marketing strategies and adapt plans based on regional nuances.
- Collaborate with regional marketing teams to create and execute targeted campaigns that resonate with local consumers.
- Ensure consistent brand messaging while tailoring campaigns to meet the unique needs of each region.
- Ensure that regional marketing efforts contribute to enhancing the overall brand image.
- Collaborate with various departments, including operations, sales, and product development, to ensure seamless execution of marketing plans.
- Provide insights to support product or service enhancements based on regional customer feedback.
- Develop and manage regional marketing budgets, ensuring cost-effective strategies and optimal allocation of resources.
- Monitor and report on the performance of regional marketing initiatives against key performance indicators.
- Lead and inspire regional marketing teams, fostering a collaborative and results-driven culture.
- Provide guidance and support to ensure the successful execution of regional marketing plans.

REQUIREMENT:

- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Proven experience 10+ years in a senior marketing role, preferably in the coffee or F&B industry.
- Strong analytical skills with a deep understanding of consumer behavior and market trends.
- Experience in developing and implementing successful regional marketing strategies.
- Excellent leadership and team management skills.
- Strong communication and interpersonal abilities.
- Ability to collaborate effectively with cross-functional teams.
- Results-oriented with a track record of achieving marketing goals.

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