![Nakivo](https://media.trabajo.org/img/noimg.jpg)
Marketing Automation Specialist
1 week ago
**Responsibilities**:
- Responsible for the full logical model from integrations (with CRM or other tools via APIs) to nurturing logic inside funnels
- Building a robust lead nurturing workflow that meets business needs
- Creating logic for ActiveCampaign Module in CRM for further 2-way (in and out) integration of Marketing Automation platform and CRM
- Designing nurturing flows that meet complex business needs
- Determining the best data fields to reference
- Working within the marketing automation system by creating, testing, and optimizing marketing funnels
- Remarketing/Retargeting nurturing on all stages - from Acquisition Funnel (retargeting traffic for a Lead Generation) to Lead Nurturing funnels (remarketing to decrease funnels velocity or fulfill micro/macro goals)
**Required Qualifications**:
- English: Advanced / Fluent
- 3-5 years of experience in the Marketing Automation field (ActiveCampaign)
- Engineering background - thinking in terms of stages, products, and procedures
- Computer Science skills (communicate with different software on API level)
- Able to understand company business processes, and how CRM logic and other infrastructure reflect these business processes
- Able to assign each piece of existing / new content to the appropriate segment
- Capable of balancing early-stage and late-stage content
**Desired Qualifications**:
- (Desired) understanding the Virtualization technology and the role of Backup, Replication, and Recovery Software
**Salary**: 31,000,000₫ - 41,000,000₫ per month
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