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Marketing & Communications Manager - Danang

4 months ago

Ho Chi Minh City, Vietnam Vinpearl Landmark 81, Autograph Collection Full time

**Hạn nộp**: 30/04/2023

**Mức lương**: Thỏa thuận
Nộp hồ sơ ứng tuyển
Thông tin cơ bản
Số lượng
1
Nơi làm việc
HCMC
Giờ làm việc
Giờ hành chính
Loại hình
Khách sạn/ Khu căn hộ Resort/ Khu Du lịch
Ngành nghề
Kinh doanh & tiếp thị
Vị trí
Giám đốc, phó giám đốc Bộ phận/ Trưởng phòng/ Tổ trưởng
Cập nhật
16/03/2023 12:45
Mô tả công việc

HOTEL DESCRIPTION

Only a 15-minute drive from the airport and 800m from the Marble Mountains, Danang Marriott Resort and Spa, Non Nuoc Beach Villas is located in a prime location on Non Nuoc beach - "The most attractive beach on the planet" voted by Forbes magazine. Like in a charming painting with sea, mountains, and lakes circling around, the resort is a peaceful oasis with 122 villas of 2, 3 & 4 bedroom with private pool. The resort comes with an All Day Dining, specialty restaurant and a lobby lounge. Guest can enjoy recreation facilities such as the swimming pool, fitness centre, spa, kids club, tennis courts and water activities centre. The resort is expected to convert from Vinpearl Resort & Spa Danang to the Marriott Hotel flag in Q3, 2023.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals
- Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing business.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
- Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities
- Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
- Ensures that property is following all corporate marketing guidelines.
- Approves all invoicing through MarCom office.

Quyền lợi được hưởng
Competitive salary
5 working days/week
Yêu cầu công việc
- High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR
- 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

Yêu cầu hồ sơ