Community Marketing
2 days ago
**Mô tả công việc**:
- 1. Xây dựng, phát triển Cộng đồng
- Lập kế hoạch phát triển cộng đồng dựa trên chiến lược kinh doanh, chiến lược Marketing hàng tháng, quý của công ty.
- Xây dựng nội dung, hình ảnh, và video phù hợp với sản phẩm của công ty trên các cộng đồng online liên quan.
- Lên kế hoạch và thực hiện các Minigame để tăng cường nhận biết thương hiệu, tương tác trên các hội nhóm trên nền tảng online.
- Thiết lập mối liên hệ với quản trị viên trên các cộng đồng và khách hàng để xây dựng nội dung và tổ chức sự kiện khi cần thiết.
- Xây dựng kế hoạch và triển khai tổ chức các sự kiện offline bên ngoài công ty (bao gồm các event, workshop,)
- Theo dõi chỉ số hiệu quả hoạt động và tương tác của cộng đồng và đề xuất các giải pháp để cộng đồng hoạt động hiệu quả hơn.
- 2. Nghiên cứu và khai thác các kênh & chiến lược mới theo mục tiêu của team/công ty
- Chủ động nắm bắt các xu hướng nội dung đang hot tại thời điểm hiện tại
- Tìm phương pháp, kênh, hình thức mới để phát triển cộng đồng người dùng trên các nền tảng mới.
- 3. Đóng góp ý tưởng & kế hoạch truyền thông đồng hành cùng các chiến dịch Marketing
- 4. Phối hợp với các team nội bộ để thực hiện các nhiệm vụ liên quan khác
**Yêu cầu công việc**:
- Đại học chuyên ngành: Marketing, khoa học xã hội nhân văn, PR, truyền thông báo chí, có khả năng giao tiếp nói và tạo dựng mối quan hệ
- 01 năm liên quan tới Social - Community Marketing.
- Chủ động trong công việc, vui vẻ và sáng tạo
- Có khả năng giao tiếp, tạo các hoạt động trên nền tảng hội nhóm online
**Quyền lợi**:
- Thu nhập = Lương thỏa thuận + Thưởng KPI tháng/năm
- Chế độ phúc lợi: Thưởng lễ, tết, sinh nhật, hiếu hỉ, BHXH đầy đủ
- Các hoạt động teambuilding
**Kỹ năng cần thiết**:
Mạng xã hội-Kỹ năng tương tác nhóm-Xây dựng quan hệ
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