Web3 Creative Director
6 days ago
**A, GENERAL DESCRIPTION**
We are on the edge of a tectonic shift in consumer behavior from Web 2.0 to Web 3.0. We believe that as Web 3.0 grows, brands and KOLs will progressively shift their attention towards it and try to become a key part of the new creator economy. That is where CRYTORY comes in, we exist to redefine talent's brand experiences in the Metaverse.
The Metaverse is different, the creator economy doesn’t put up with interruptive or intrusive ads so talent brands need to focus on the fan experience. At CRYPTORY, we are building the technology, creative and engineering skills to deliver fan and community experiences and we are looking for a creative director to glue all of our vision together.
In this role, you will be responsible for delivering creative builds in Web3 and NFT. This critical role will build, plan and design the concept for our NFT. It is therefore perfect for somebody with an eye for detail, passion for the storyline, and impeccable organizational skills.
**B, MAIN RESPONSIBILITIES**
**B.1 Concept creation (80%)**
- Responsible for the onboarding and creation of all contents across Cryptory’s NFT projects and initiatives.
- Build the concept for the NFT project (story, world/universe, concept, situation, characters, community, etc) linked to the internal team's vision and mass audience insights to increase the attractiveness of the project.
- Planning, designing, building creative initiatives such as Key visual, branding set, extra features, tone-of-voice, design guidelines, and event branding,...
- Develop the direction of concept ideas (story, art) on par with the mission and values of NFT.
- Capture and update art concepts continuously from NFT and the general market.
**B.2 Partnership and organization (20%)**
- Identify and develop new partnerships with content partners, artists, agencies, and other corporate partners for new content opportunities.
- Leverage professional network to collaborate with the artist to develop critical visual and art concepts for the NFT project (characters, elements,...).
- Procure and maintain new artist and partner relations, including on boarding process, communication, and ongoing relationship management.
- Brainstorm and suggest new product launches working with both internal and external stakeholders for the best onboarding and dissemination of content.
- Develop and ideate new promotion opportunities with the marketing team for optimal exposure.
**C, REQUIREMENT**:
- Experience as a Creative Director or in a similar role in an integrated creative agency, or creative storyteller.
- Background in art concept development or have experience working with many art storytelling projects.
- Good at English both written and spoken.
- Having experience with NFT projects or projects that resonate with big brands is a plus.
- Ability to work under pressure and meet deadlines.
- Strong attention to detail and impeccable organization within a fast-paced environment.
- Demonstrate a sound understanding of the creative and production process.
- Excellent interpersonal and communication skills.
- Knowledge of and a keen interest in Web 3 and NFT.
- Some technical knowledge and understanding of blockchain technology.
- Be proactive, self-motivated and enjoy working as part of a team.
- Commercially aware, forward-thinking and excellent problem-solving skills.
- You love working with teams to support the creation of big creative solutions.
- You will be that mix of calm, diligent, confident and fun.
**D, BENEFITS**
- Very competitive package
- Exciting career growth in the Gaming and Web3 industry
- Working from home or hybrid package
- Flextime
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