Creative Director
2 days ago
**WHO ARE WE**
TotallyAwesome is the brands partner in a digital world. We are world’s most advanced forum for kids, teens and families, and brands to safely interact across thousands of apps, games, and websites. We enable a kids-safe ecosystem with more than 300 million monthly active users across APAC. We adhere to and support international governments’ most advanced regulations protecting kids’ data privacy. We do this through the deployment of bespoke technology designed specifically to offer kids contextual and customised content through age-appropriate engagement.
Its headquarter is in Singapore, with offices in Australia, Indonesia, Japan, Korea, Philippines and Vietnam.
The Creative Lead / Director at TotallyAwesome is a new role in the business, with a primary task of leading Studio through all works creatively. Be the spirit that sparks joy and excitement for the internally while managing external stakeholders (Management/Sales/Client).
Your role and responsibility ensure that we can deliver top-notch creatives and hopefully garner some industry-related awards along the way.
**JOB RESPONSIBILITIES**
**How will YOU contribute to the Team?**
- Be the custodian of Totally Awesome’s brand guide and for each of the audience segments (Kids, Teens and Families)
- Conceptualise, develop and manage a “best in class” creative offering
- Work cross functionally with key departments and stakeholders during pitch and proposal stage - if need be, supporting Sales in presentation to clarify on concepts/ideas
- Management of designers within the team and tracking on the quality of their work
- Research current market trends, media and tech platform trends for our audience segments to stay ahead of competitors
- Understanding digital advertising; how new trends like gaming is built within the space and how new technology like WebAR ties with media builds
- Lead and direct the creative team from concept to completion
- Inspire younger creatives to be expressive and innovative in their ideas
- Conduct brainstorming sessions with creative team to create innovative and powerful concepts and ideas
- Review and approve works developed by the creative team, ensuring deliverables that effectively address marketing goals and challenges of clients
**DESIRED SKILLS AND EXPERIENCE**
**Do YOU have what it takes to succeed?**
- Minimum 8 years of related experience (depending on experience, the title will be adjusted accordingly).
- Ability to think laterally and literally
- Experience in leading a team of designers (design layout / motion) and web developers
- Strong in English copy
- Experience in creating marketing/advertising campaigns from developing client’s requirements to oversee production on time and within budget
- Experience in creating integrated contents across all online channels and ad formats like videos, rich media and microsites
- Experience in developing strategic creative concepts by formulating original themes/ideas;
- Key Opinion Leader (KOL); Strong creative vision with an understanding of business objectives and deliver campaigns that generate results; and
- Strong written and verbal communication skills as well as presentation skills to make outstanding pitches to all clients and audiences
**Preferred Qualifications**
- Bachelor’s degree in Advertising, Marketing or Business
- Previous project management experience and leading a team
- Previous experience with copywriting, design, and production
**OUR ETIQUETTE**
At TotallyAwesome, we work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. In our culture, you are encouraged to:
- Be more AWESOME than you were yesterday
- Be BRAVE, experiment and share experiences
- Be AGILE, priorities tasks regularly to deliver outcomes
- Be ACCOUNTABLE to each other
Our people are at the heart of what we do at TotallyAwesome and the driving force behind our growth and success. We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team. We believe in offering opportunities to learn and grow every day and we’ve got a strong track record in developing great people.
Finally, we are a team of passionate experts. We are not just leading in this industry, we are defining it.
**PERSONAL ATTRIBUTES**
- You are a self-starter, independent and problem solver. You consider yourself a high-performance personality
- Understand what it means to deliver excellence.
- Good sense of humor and ability to stay calm under pressure.
- Well-organised with excellent communication and time management skills.
**WHAT CAN WE OFFER YOU**
- Our people are at the heart of what we do at TotallyAwesome and the driving force behind our growth and success.
- We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team.
- We believe in offeri
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