Employer Branding
3 days ago
**_Job Purpose: _**
**_
Responsibility: _**
**Employer branding**:
- Drive and enhance the employer brand identity across multiple channels and digital platforms by developing engaging communication materials such as images, videos, taglines, etc... via Career page, Facebook, LinkedIn, YouTube, Tik Tok or other potential channels.
- Be a content creator on various channels by staying updated on market trends and practices in employer branding.
- Establish and maintain positive relationships with universities/ colleges to communicate, organize activities or join recruitment events: job fairs, company/store visits, workshops, internship, management trainee program.
- Support the Talent Acquisition team by collaborating with Leadership Teams and the regional Sourcing team to fine-tune the Employee Value Proposition (EVP) to ensure its relevance and effectiveness.
- Continuously review past projects for improvement, and provide feedback of these results to stakeholders and making data-driven decisions about future Employer Branding activities.
**Sourcing**:
- Set up and manage talents pools for recruiting demand, especially for mass hiring.
- Together with Talent Acquisition team to create, propose and deliver plans for special recruitment campaigns in order to support business growth and transformation.
- Ensure accurate and timely delivery of recruitment reports.
- Ensure that the recruitment database is maintained effectively and recruitment process.
- Maintain the recruitment database and follow company policies.
- Analyze sourcing approaches and tools to increase efficiency.
- Perform other duties as assigned by the line manager or Head of People & Culture.
**_
Requirement:_**
- Minimum 2 years of branding/marketing experience, with employer branding and communication preferred.
- Bachelor’s degree in Business, HR, Marketing or related field preferred
- Have experience in event organizing, creating and managing materials on social platforms (Facebook, LinkedIn, Tik Tok and other platforms).
- Proficiency in design tools: Canva, video making tools
- Excellent verbal and written communication skills (both English and Vietnamese); must be able to write and tell compelling story
- Ability to identify market trends in employer branding.
- Strong attention to detail, prioritization, and time management skills.
- Preferred experience in Retail/F&B/Hospitality industries.
- Ability to work under pressure with a positive attitude.
**APPLICATION**:
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