Senior Officer, Product Proposition
1 week ago
How far out of the box are you willing to step up? At FWD Vietnam we offer unique opportunities within the insurance industry that are supported by an attractive rewards and recognition scheme.
PURPOSE
- Implementing researches for consumers’ needs, building relevant customer-led propositions that meet the needs of consumers and sales force of multiple distribution channels and ensure the competitiveness of FWD Vietnam propositions in the market.
KEY ACCOUNTABILITIES
- Work with Research Agencies to implement customer/market researches and conduct distribution surveys to gain insight on the demand of customers/distribution and validate proposition concepts/design.
- Build product propositions/concept in light of adequate consumer insights/research findings (including developing clear customer journey for each proposition), ensuring the propositions are unique and relevant for customers, distribution channels & company strategy.
- Lead product design development process, collaborate with other both internal & external stakeholders to make sure product is launched by expected timeline.
- Strengthen product marketability and relevancy through positioning/packaging, product customization for channels, product promotions etc.
- Lead product training & launching plan: Develop product training materials & conduct training to trainers, work with Creative agencies to develop concept & design product MKT collaterals and support driving launching campaigns, training to trainers.
- Conduct post-launching product reviews to find out areas that need to be improved and take corrective actions accordingly.
- As a Product Account to represent Product Propositions team to work with and address product multiple requests from channels and partners.
- In charge of Product Market Intelligence and regular update of market product campaigns and product trends.
- Other tasks as assigned by line manager.
QUALIFICATIONS / EXPERIENCE
- University Degree in a business related discipline.
- At least 4 years working experience in product development, product marketing for financial service industry or similar experiences in a well-known research organizations.
KNOWLEDGE & TECHNICAL SKILLS
- An excellent communicator, both verbally and in writing
- Innovative and willing to explore new things.
- Able to work well with a wide range of people from different parts of the business
- Energetic and passionate about their product specialty.
- Able to work well under pressure
- Fluently in speaking and writing English and Vietnamese
- Excellent verbal & writing skills.
- Excellent interpersonal/teamwork skill
- Good ability to influence cross-functional teams & external partners
- Good organization and time/project management skill.
- Good problem solving skill
- Good analytical skills - ability to work with numbers, facts effectively.
- Good understanding of life insurance operational and technical areas is an advantage.
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