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Marketing Director

4 weeks ago

Ho Chi Minh City, Vietnam Monroe Consulting Group Full time

**Marketing Director**:

- **Sector**: Monroe Information Technology
- **Contact**: Kaithlyn
- **Client**: Monroe Consulting Group
- **Location**: Ho Chi Minh City
- **Salary**: Negotiable
- **Expiry Date**: 07 June 2023
- **Job Ref**: BBBH414086_1678343904

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of **a SaaS company**. As the business keeps developing, our client is seeking for **Marketing Director **position. The job is based in **HCMC, Vietnam.**

As the **Marketing Director** - Your major focus would be mapping out development strategies for demand & lead generation to achieve sales growth, also managing & motivating people under your team.

**Responsibilities**:

- Develop the long-term marketing strategy, emphasizing achieving B2B sales growth, market penetration, and cost-effective customer acquisition
- Spearhead the development & implementation of a winning Demand & Lead generation strategy
- Ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials - coordinating with Product marketing and overseeing the content creation, web design & creative efforts
- Leading the strategy for online events, webinars, and website development
- Provide short and long-term market forecasts, reports, and trends to assist sales teams in acquiring B2B customers
- Perform industry and competitive analysis to drive positioning and messaging strategy into creative campaign ideas
- Work closely with Product, Product marketing, and Growth teams; to define marketing strategies for new and existing products and users

**Job Requirements**:

- Bachelor's or Master's degree holder in Marketing or relevant majors
- Minimum 8 years of experience in Digital marketing
- Proven 2-3 years of people management skills
- Proficient in Demand generation & Lead generation tactics in B2B product
- Hands-on experience in developing content & web development strategy
- Proven track record managing marketing pipeline generation, including campaigns from concept to execution to ROI analysis
- Good English comprehensive skills
- Experience with Salesforce to nurture, track, and report on lead conversions
- Strong modeling & analytical skills

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