Digital Performance Manager
6 days ago
The Digital Acquisition Int Anlst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.
**Responsibilities**:
- provides input to decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
- Understands and Works with/within marketing budget, agency and Vendor relationships.
- project Manages on assigned campaigns and tracks data to assist in acquisition forecasting and Performance reporting for campaigns
- Works collaboratively with team to achieve campaign and business goals
- Executes campaign Management across existing programs, as assigned by Manager
- Optimizes creative, messaging and acquisition landing pages to generate business results tied to key performance indicators
- Ensures Quality Assurance in ad copies, landing pages and sitelinks pre and post launch
- provides data to ensure Quality Assurance and record retention as per the process manual as required for business audit on a quarterly basis
- Utilizes reporting to ensure key Performance indicators are Efficiently met month over month
**Qualifications**:
- 2-5 years of experience working on digital marketing campaigns for a large global organization
**Education**:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
- **Job Family Group**:
Marketing
- **Job Family**:
Digital & Social Media Marketing
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.
View the **EEO Policy Statement**.
View the **Pay Transparency Posting
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