Digital Performance
4 weeks ago
DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Media planning (20%)- Build up the digital media plan as a solution for the brands' sales objective.
- Daily planning budget and tasks to deliver on time with acceptable results/outcomes.
Digital Campaign Execution: (70%)- Responsible for execution, the day-to-day running of all search, social and display advertising campaigns (under the guidance of line manager)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS, CPC, )
- Identify trends and insights, and optimize spend and performance based on the insights.
Report & Analytics: (10%)- Generate Campaign Reporting to have key learning for upcoming projects
**Requirements**:
- Self-motivated, can-do attitude, detail-oriented and critical thinking
- Good time-management and task-management skills
- Good at math, good memory and high responsibility
- Fundamental understanding of ads platform, familiar with ads metrics (At least 1-year experience)
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