Specialty Product Specialist in Ha Noi

3 days ago

Hà Nội, Vietnam BI Vietnam Ltd Full time

**The Position
**Specialty Product Specialist**:

- Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi - Channel Cycle Plan to target Customers, meet / exceed performance targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs. Additionally to:

- Organise physician education programmes and support KOL development
- Support implementing patient education, product access and treatment compliance programmes

Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.

**Tasks & responsibilities**:
**1. Promotion Achievement in the assigned territory**
- Territory promotion accountability (e.g. value, units, market share% etc.)
- Ensure formulary listing and availability of BI products as required
- Create demand/ generate prescriptions for promoted BI products by utilizing the available resources/tools/ trained behaviours
- Build valued discussion around specialty HCP needs and opportunities

**2. Data management, reporting, Multi Channel Cycle Plans (MCCPs)**
- Record and track product promotion and customers in territory/hospital
- Provide monthly forecasting sheet based on actual performance
- Obtain and record feedback from customers on competitor product performance and monitors their activity
- Prepare and provide ad hoc reports as requested by Management team/ Business Unit Director
- Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets / objectives
- Comprehend, integrate and execute ICPs into MCCPs
- Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
- Execute effective MCCPs with the objective of maximizing BI business in assigned territory to ensure achievement of sales targets / objectives

**3. Orchestrate Exceptional Customer Experience**
- Communicate with relevant BI customer facing roles (Marketing, MSLs, etc.) and work interdependently to ensure customer experience is personalised and relevant to them.
- Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
- Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies / Institutions
- Develop / maintain effective relationships with target customers encouraging their assistance in perceiving/promoting BI products in a positive manner

**4. Superior Customer Engagement Capability (Knowledge & Skills)**
- Exceptional Knowledge depth (Disease, Clinical Trials, Product, Marketing strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
- Effective Customer Engagement Skill proficiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE, etc.). Supports and encourages dialogue of scientific / clinical knowledge, providing enhanced value to HCPs through facilitation of individual patient management and therapy decision making process
- Knowledgeable across the 7 CEM steps and 27 behaviours. Able to execute assigned Marketing strategies (e.g. messaging / product presentations, overcoming objections etc.) within the customers' preferred communication channel
- Digitally fluent / tech savvy, able to reliably utilise CRM / Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
- Capable and confident in presenting to Groups of customers, both face to face / screen to screen
- Provide expert understanding of the Payor landscape to internal and external customers

**5. Comply with local regulations, industry and the BI Code of Conduct
- Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
- Take prompt and necessary actions on issues of complianceBe a role model in compliance with local regulations, industry and the BI Code of Conduct

**Requirements**:
**Competencies required**:

- Analytical & decision making ability
- Industry / Product knowledge
- Selling skills applied across a diverse range of channels
- Multi Channel Cycle Planning and execution
- Customer Relationship Management
- Self development / learning
- Communication skills
- Planning and organizing skills to collaborate with other customer facing personnel
- IT literacy

**Experience**:

- Direct selling experience in specialty healthcare is advantageous

**Minimum Education / Degree Requirements**: Bachelor’s degree with major in Pharmaceutical science.

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