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Marketing Manager

4 months ago

Ho Chi Minh City, Vietnam GSK Full time

**Site Name**: Vietnam - Ho Chi Minh City

**Posted Date**: Jul 28 2023

Are you looking for a marketing role that allows you to drive robust customer insights and shape promotional effectiveness? If so, this Marketing Manager (Vaccines) role could be an exciting opportunity to explore.

**_ Job Purpose:_**
- Manage product portfolio to create new businesses and enhance franchise value to the company.
- Manage product life cycle from strategic planning to tactical activities planning & implementation for key account channel.
- Manage product demand analysis and forecasting accuracy processes under the responsibility.
- Management of marketing team, interaction with field teams and engagement of the key internal and external key stakeholders.
- Collaborate closely with Vaccine Commercial directors, Vaccine Marketing manager and Vaccine Marketing head to provide input into strategic direction.
- Drive leadership and winning mindset across teams. Build GSK reputation with external stakeholders.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

- Co-create brand strategy and integrated campaigns with global vaccines and regional teams.
- Orchestrate all activities that have been implemented at key account level to ensure end to end brand management.
- Ensure achievement of profitability targets for the brands by implementing marketing plans to drive uptake of GSK Vaccines and/or portfolios with proper budget management in key account channel.
- Engage with EE and Key groups to ensure deep insight and respond to HCP needs.
- Collaborate with local medical and field teams to support HCP advocacy programmes.
- Be responsible to search business opportunities demonstrating growth mindset and vision of 1-3 years.
- _ Feed Global and regional teams regarding HCP, competitor and market insights._
- Robust understanding of local reimbursement and access structures. Close collaboration with medical and Market Access teams to ensure timely access to GSK medicines and vaccines.
- In collaboration with MA and medical teams to develop clear differentiated brand access strategy and value proposition.

**_ Why you?_**:
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

- Minimum 5-10 years’ experience in marketing/commercial
- Expert in understanding account needs and campaign development.
- Expert in strategic marketing competencies
- Proficient in analytics and performance management
- Capable of working across boundaries and functional areas
- Good in communication skills
- Competent in working in multicultural environment.
- Highly resilient and agile
- Have mid-size people management capabilities.

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

- Demonstrated stakeholder management and influencing skills
- Exceptional communication and organizational skills
- Ability to problem solve with limited information
- LI-GSK

**_ Why GSK?_**:
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

**Important notice to Employment businesses/ Agencies