Marketing Manager
6 months ago
**Job Overview**:
**Key Responsibilities**:
**Brand Management**:
- Develop and execute comprehensive strategies to reinforce GHN's brand positioning: "Super Fast Delivery, Super Good Price."
- Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints.
**Sub-brand Management - Shop Siêu Sao**:
- Drive the success of Shop Siêu Sao, GHN's loyalty program, through effective marketing campaigns.
- Develop and implement strategies to enhance customer engagement and loyalty.
- Analyze data and metrics to measure the performance and impact of loyalty initiatives.
**Communication**:
- Be the key point of contact for all marketing-related communications.
- Work closely with internal stakeholders to ensure consistent messaging and alignment with company goals.
- Develop and implement PR strategies to enhance GHN's positive image in the market.
- Manage media relations, press releases, and interviews to effectively communicate key messages.
- Monitor media coverage and industry trends to identify opportunities and mitigate risks.
**New Product Launches**:
- Spearhead communication strategies for new product launches, ensuring effective market positioning.
- Collaborate with product development teams to understand and communicate key product features and benefits.
- Develop impactful launch campaigns across various channels to drive awareness and adoption.
**Online Community Development**:
- Cultivate and manage an online community for GHN's target audience - online sellers.
- Create engaging content, organize events, and facilitate discussions to build a strong community presence.
- Collaborate with influencers and key industry players to expand the reach of the online community.
**Trade Marketing**:
- Develop and implement point-of-sale promotion materials to enhance brand visibility.
- Collaborate with partners to create effective in-store marketing strategies.
- Monitor and evaluate the effectiveness of trade marketing initiatives.
- Plan and execute brand activations and events to enhance brand awareness and engagement.
- Collaborate with internal teams and external partners to organize impactful events.
**Team Management**:
- Lead and mentor the in-house marketing team consisting of 12 members.
- Set clear objectives, provide guidance, and foster a collaborative and innovative team culture.
- Ensure the team's alignment with organizational goals and contribute to their professional development.
**Qualifications**:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing management, with a focus on brand management, activations, PR, media management, and team leadership.
- Strong understanding of the logistics industry and e-commerce ecosystem.
- Excellent communication, leadership, and project management skills.
- Creative thinking and the ability to develop innovative marketing strategies.
Loại hình công việc: Toàn thời gian
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