Media Executive

4 weeks ago

Ho Chi Minh City, Vietnam L'Oreal Full time

**KEY RESPONSIBILITIES**

**_
MEDIA PERFORMANCE_**
- Work with digital agency for planning and optimizing media performance of Ecommerce and related Digital campaigns.
- Work with ecommerce team and ecommerce platforms to develop media & activity plan, tracking performance and daily optimization.
- Plan and implement strategies branding, social media & transaction optimization including On-site Media Of E-com Platforms (Sponsor Search, Sponsor Product/Discovery Ads, Off-site Media Performance (FB, GG, etc..) & TikTok Shop.
- Liaise with CDO team to further develop, follow golden rules of media and global standards.
- Supervise media agency biddable booking operation and others.
- Analyze performance & build recommendation on regular basis.
- Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with.

**_
ANALYSIS & REPORT CONSOLIDATION_**
- Monitor, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) including content, media, website, E-com Platforms, TikTok Shop.
- Consolidate, analyze and evaluate digital investment for the whole division together with brand teams.
- Review digital reports monthly and quarterly to give recommendations to brand teams and ecommerce activities.

**_
EXPLORE NEW INNOVATION RELATED TO BEAUTY INDUSTRY_**
- Work with media agency to identify opportunities for improvement and development by analyzing industry trend, together with brand teams to implement pre & post campaign performance evaluation.
- Evaluate emerging technologies/innovation and provide recommendations for adaptation where appropriate.
- Support other channels to provide digital solutions and activities for online sales and awareness where applicable.
- Establish and maintain relationships with key stakeholders inside the Company (marketing, sales and Education), digital ecosystem and media partners.

**QUALIFICATIONS**
- At least 1.5-2 Years experience in Media Agency with Senior planner/Digital Manager position or same position at Beauty/FMCG clients.
- Understanding of digital marketing with strong analytical skills and data-driven, critical thinking.
- Willing to Test & Learn with growth mind-set.
- Good understanding, sensitivity towards key trends in the beauty industry.
- Ecom knowledge on LZD/SHP/TikTok Shop/So-com is a plus score.
- Understanding Biddable platforms such as Facebook, Google, TikTok Ads is recommended.
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