Senior Brand Manager
6 months ago
**_MAIN PURPOSE OF ROLE_**
Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
**_ MAIN RESPONSIBILITIES_**
- Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
- Lead digital marketing campaign & all brand activation activities at trade channels, from Ecommerce to General Trade and Modern Tradeby managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
- Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
- Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction.
- Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets.
- Build good relationship with stakeholders in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business.
- Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution. Evaluation on the productivity.
- Support Business Excellence recertification and sustain business excellence standards
- Review complaints and suggestions relating to assigned products and develop action plans to address them.
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
**_ SUPERVISORY RESPONSIBILITIES_**
Supervise ABM and provide needed coaching/feedback to help him/her to accomplish assigned projects.
**_ MINIMUM BACKGROUND/ EXPERIENCE REQUIRED_**
Minimum 6-7 years
- Related marketing experience in MNC FMCG industry
- At least 2-3 years at the same position
- Prefer background FMCG with **strong skills in data analytics**
**_ Education_**
Bachelor
- Preferably Science, Marketing or Business
**_
CORE Skills Required _**
- Professional Skill_
- Organization and planning skills
- Problem analysis skills
- Business acumen
- Strategic thinking
- Behavioral / Leadership Skill_
- Self-driven team player
- Problem solving skills
- Interpersonal skills
- Language Skill_
- Good command of English
- Proficient in verbal and written communication
- Computer Skill_
- MS Office
-
Senior Group Brand Manager
6 months ago
Ho Chi Minh City, Vietnam TẬP ĐOÀN Y KHOA HOÀN MỸ Full timeQuay Lại Trang Tìm Kiếm 4 giờ trước **SENIOR GROUP BRAND MANAGER**: Ứng tuyển ngay Vị trí TP. HCM Lương Thỏa thuận Công ty Tập đoàn Y khoa Hoàn Mỹ Phòng ban Communications Loại hình Full time **JOB SUMMARY**: The senior Group Brand Manager is responsible for: - Build a Strong brand identity. - Increase brand awareness. -...
-
Senior Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Johnson & Johnson Full timeDescription Kenvue is currently recruiting for: **Senior Brand Manager** This position reports into Head of Marketing and E-com Lead and is based at HCMC **Who we are** At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®,...
-
Senior Brand Communication Manager
7 months ago
Ho Chi Minh City, Vietnam Ninja Van Full timeNinja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000...
-
Senior Group Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Aloha Consulting Group Full timeOur client is a leading medical group in Vietnam who is searching for an experienced talent to join their firm: - Develop brand identity. - Boost brand recognition. - Enhance brand reputation. - Maintain consistent messaging. - Foster internal brand support. - Identify and pursue strategic partnerships and collaborations that align with brand values and...
-
Senior Brand Manager/ Group Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Công Ty TNHH Thực Phẩm Orion Vina Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) - Senior Brand Manager is responsibility for: 1. Business Management: - Follow up strictly monthly business review through joining in BRM - Track carefully the market information by viewing monthly retail audit report - Involve to bidding activities to save cost for company 2. Product Planing: -...
-
Senior Account Manager
6 months ago
Ho Chi Minh City, Vietnam PMAX Full time**JOB SUMMARY**: - **Title**:Senior Account Manager - **Department**:Branding Solution - **Year of Experience**:4-5 years+ - **Job Level**: Manager - **Report Line**: Branding Solution Managing Director - **Peer**: Project Manager - **Salary Range**: Negotiable - **Hiring Purpose**: New Hire - **Working Time**: 9:00 - 18:00, Monday - Friday - **Working...
-
Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Công Ty TNHH Minthacare Full time**Mô tả công việc**: (Mức lương: Thỏa thuận)As a Brand manager at Minthcare, you are responsible for developing effective brand and marketing strategies and campaigns, under the direction of the Marketing Director. You will work closely with cross-functional teams to ensure that our products are successfully launched and marketed to the target...
-
Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Công Ty Cổ Phần Thực Phẩm Dinh Dưỡng NutiFood Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) - Supporting to Marketing Director/ Senior Brand Manager for building up brand strategies. - Propose, develop and conduct the Marketing program of assigned products. - Follow up and analyze the development of the assigned products (brand health, sales, market share) and propose suitable programs. -...
-
Senior Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Unilever Full time**Job Descriptions** - Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs - Represent consumer (insights), brand strategy and product quality requirements on the cross-functional...
-
Senior Brand Manager
2 days ago
Thành phố Hồ Chí Minh, Vietnam Unilever Full time**Working Location**:Ho Chi Minh **Report to**:Nutrition VN Lead **Responsibilities** - Manage and monitor business performance of Knorr Ready to Eat end to end P&L, brand health, consumer and retail data analysis - Lead overall brand campaigns and innovations in drive business growth - Lead external agencies in creating new campaigns and activations and...
-
(Senior) Brand Manager
6 months ago
Ho Chi Minh City, Vietnam AstraZeneca Full time**(Senior) Brand Manager - CVRM - HCM** **About AstraZeneca and AstraZeneca Vietnam** **AstraZeneca** **AstraZeneca Vietnam** As a Foreign Invested Enterprise with over 550 members, AstraZeneca is investing into Vietnam 310 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and...
-
Senior Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Haleon Full timeHello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...
-
Senior Brand Manager
6 months ago
Ho Chi Minh City, Vietnam Nestle Operational Services Worldwide SA Full time**POSITION SNAPSHOT** - Location: Head Office, Ho Chi Minh City - Company: Nestlé Viet Nam - Full time **MAIN DUTIES**: - Generating compelling consumer insight to develop winning strategies for brands vs. competition - Development of marketing plans in the Integrated Commercial Planning (ICP) process by identifying the key issues/opportunities and...
-
Senior Brand Manager
7 months ago
Ho Chi Minh City, Vietnam Diageo Full timeJob Description: About Us Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we...
-
Brand and Communications Manager
2 months ago
Thành phố Hồ Chí Minh, Vietnam Công Ty TNHH Wall Street English Full time**Mô tả công việc**: (Mức lương: 50 - 70 triệu VNĐ) 1. Strategic Leadership: - Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group. - Collaborate with the Country Head of Marketing and other senior leaders to align...
-
Executive, Brand Partnership Management
6 months ago
Ho Chi Minh City, Vietnam TIKI.VN Full time**Responsibility**: - Being a Senior key account manager for managed accounts who are Suppliers/Brands/Sellers belonging Consumer Packaged Goods & Lifestyle category. - Drive marketing solutions adoption by designing customize Marketing solutions, pitching to potential Brands/Sellers, and incentivize them to join Tiki Marketing solutions to reach Tiki’s...
-
Brand and Communication Manager
4 months ago
Thành phố Hồ Chí Minh, Vietnam Công Ty TNHH Wall Street English Full time**Mô tả công việc**: (Mức lương: 40 - 50 triệu VNĐ) 1. Strategic Leadership: - Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group. - Collaborate with the Country Head of Marketing and other senior leaders to align...
-
Marketing Manager
6 months ago
Ho Chi Minh City, Vietnam Công ty TNHH Thời trang và Mỹ phẩm Duy Anh Full time**Mô tả công việc**: (Mức lương: Thỏa thuận) - Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, including brand positioning, messaging, and target audience identification. - Integrated Marketing Campaigns: Plan integrated marketing campaigns across various channels, including digital, print,...
-
Senior Brand Manager, Glucerna
7 months ago
Ho Chi Minh City, Vietnam Abbott Laboratories Full time**_MAIN PURPOSE OF ROLE_** Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. **_ MAIN RESPONSIBILITIES_** **_ (_**_D_**_etails of Job _**_Responsibilities,...
-
Brand Manager
6 months ago
Ho Chi Minh City, Vietnam TẬP ĐOÀN Y KHOA HOÀN MỸ Full timeQuay Lại Trang Tìm Kiếm 4 giờ trước **BRAND MANAGER**: Ứng tuyển ngay Vị trí TP. HCM Lương Negotiable Công ty Tập đoàn Y khoa Hoàn Mỹ Phòng ban Communiactions Loại hình Full time **JOB SUMMARY**: Brand Manager Hoan My is responsible for: - Build a Strong brand identity - Increase brand awareness - Strengthen brand...