Digital - Paid Media Specialist

2 months ago

Ho Chi Minh City, Vietnam Edelman Full time

The
**DIGITAL - PAID MEDIA SPECIALIST **is responsible for planning paid media strategy & execution to support integrated marketing campaign. This involves building out a cohesive plan that suits the overall campaign objective, strategizing tactics and optimizing paid media channels to achieve the goals.

***

The
**DIGITAL - PAID MEDIA SPECIALIST **is required to:

- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.
- Working together with integrated team to align campaign strategies and goals.
- Providing ongoing actionable insights into campaign performance
- Analyzing performance and implementing optimizations to drive performance.
- Defining, measuring, and evaluating relevant paid media KPIs.
- Building out media buys for various ad platforms and executing paid media.
- Recommending, Overseeing, and managing the overall budget for paid media.
- Conducting in-depth keyword and website research, ad grouping and audience targeting.
- Maintaining knowledge of industry best practices and new technologies.
- The
**DIGITAL - PAID MEDIA SPECIALIST **key role & responsibilities are covered in some below areas:

- (Specific duties of each are explained below):
**PROSPECT**
- Research & assess data to derive insights that cover both behavioral, platform & demographic recommendations.
- Recommends strategy and budget planning for digital media campaigns.
- Builds and maintains relationships with key vendors, platforms, and technology partners.

**BUSINESS**
- Understands the role that social and digital media plays in a client’s communication mix.
- Has a solid a sense of how social media tools work as well as the cadence of social media platforms (i.e., Buddy Media, Simply Measured, Facebook Insights)
- Understands digital media planning and buying (social, native, display, and search media)
- Provides tactical guidance on platform executions based on experience to account servicing team.
- Supports development of product and service offering materials for both internal and external purposes
- Identifies opportunities based on day-to-buying experiences to optimize practices.
- Work within budget provided.
- Execute paid media campaign & ensure that all necessary processes are rigorously done before execution.
- Quality control on media creatives (copy, visual) to ensure the right message & right channel.
- Tagging & tracking - Ensure that all tagging & tracking is implemented.
- Optimization - Ensure that optimization is properly done based on data & in line with manager’s recommendations/ approvals.
- Reporting - Generation of data, collection & consolidation of reporting into templates.

**REPORTING LINE**: The
**DIGITAL - PAID MEDIA SPECIALIST **reports to
**INFLUENCER MARKETING MANAGER.**

**QUALIFICATION & SKILLS**:

- You’ll be a smart, motivated, and results-driven analytical individual.
- You’ll be well organized and have excellent copywriting skills.
- You’re able to multitask as well as being able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine.
- You’ll work well within a team or still be fine working dependently on your own.
- Excellent attention to detail, especially when employing individual processes and procedures.
- A confident and clear communicator, both in person and on the phone, able to quickly build excellent working relationships with internal and external stakeholders.
- Brilliant networking skills, confidently develops new relationships, connects people.
- Creative and strategic thinking to identify opportunities and challenge the status quo.
- Proficient in Microsoft Office & Google drive.
- Strong work ethic & experience of handling confidential information
- Experience of working within strict compliance and ethics rules and guidelines

**EDUCATION & EXPERIENCE REQUIREMENTS**:

- Bachelor’s degree in Marketing/ Advertising/ Communication or related fields.
- Have working experience in Digital/Social agency (at least 1,5 - 2 years as Executive or 1 year as Senior Executive) or Marketing department with direct SOW related to Social/Digital
- Proven experience in direct execution with required SOW.
- Experience in Facebook Ad Manager, Google Ads/ Analytics and LinkedIn preferred but not essential.

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelli

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