Digital - Paid Media Specialist

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Edelman Full time
The

DIGITAL - PAID MEDIA SPECIALIST is responsible for planning paid media strategy & execution to support integrated marketing campaign. This involves building out a cohesive plan that suits the overall campaign objective, strategizing tactics and optimizing paid media channels to achieve the goals.

***The

DIGITAL - PAID MEDIA SPECIALIST is required to:

  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.
  • Working together with integrated team to align campaign strategies and goals.
  • Providing ongoing actionable insights into campaign performance
  • Analyzing performance and implementing optimizations to drive performance.
  • Defining, measuring, and evaluating relevant paid media KPIs.
  • Building out media buys for various ad platforms and executing paid media.
  • Recommending, Overseeing, and managing the overall budget for paid media.
  • Conducting indepth keyword and website research, ad grouping and audience targeting.
  • Maintaining knowledge of industry best practices and new technologies.
  • The

DIGITAL - PAID MEDIA SPECIALIST key role & responsibilities are covered in some below areas:

  • (Specific duties of each are explained below):

PROSPECT

  • Research & assess data to derive insights that cover both behavioral, platform & demographic recommendations.
  • Recommends strategy and budget planning for digital media campaigns.
  • Builds and maintains relationships with key vendors, platforms, and technology partners.

BUSINESS

  • Understands the role that social and digital media plays in a client's communication mix.
  • Has a solid a sense of how social media tools work as well as the cadence of social media platforms (i.e., Buddy Media, Simply Measured, Facebook Insights)
  • Understands digital media planning and buying (social, native, display, and search media)
  • Provides tactical guidance on platform executions based on experience to account servicing team.
  • Supports development of product and service offering materials for both internal and external purposes
  • Identifies opportunities based on daytobuying experiences to optimize practices.
  • Work within budget provided.
  • Execute paid media campaign & ensure that all necessary processes are rigorously done before execution.
  • Quality control on media creatives (copy, visual) to ensure the right message & right channel.


 Tagging & tracking
  • Ensure that all tagging & tracking is implemented.


 Optimization
  • Ensure that optimization is properly done based on data & in line with manager's recommendations/ approvals.


 Reporting
  • Generation of data, collection & consolidation of reporting into templates.

REPORTING LINE:
The

DIGITAL - PAID MEDIA SPECIALIST reports to

INFLUENCER MARKETING MANAGER.

QUALIFICATION & SKILLS:

  • You'll be a smart, motivated, and resultsdriven analytical individual.
  • You'll be well organized and have excellent copywriting skills.
  • You're able to multitask as well as being able to prioritize tasks in a fastpaced environment along with the ability to accept interruptions as part of the routine.
  • You'll work well within a team or still be fine working dependently on your own.
  • Excellent attention to detail, especially when employing individual processes and procedures.
  • A confident and clear communicator, both in person and on the phone, able to quickly build excellent working relationships with internal and external stakeholders.
  • Brilliant networking skills, confidently develops new relationships, connects people.
  • Creative and strategic thinking to identify opportunities and challenge the status quo.
  • Proficient in Microsoft Office & Google drive.
  • Strong work ethic & experience of handling confidential information
  • Experience of working within strict compliance and ethics rules and guidelines

EDUCATION & EXPERIENCE REQUIREMENTS:

  • Bachelor's degree in Marketing/ Advertising/ Communication or related fields.
  • Have working experience in Digital/Social agency (at least 1, 2 years as Executive or 1 year as Senior Executive) or Marketing department with direct SOW related to Social/Digital
  • Proven experience in direct execution with required SOW.
  • Experience in Facebook Ad Manager, Google Ads/ Analytics and LinkedIn preferred but not essential.


Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.

Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work.

Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelli

  • Paid Media Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Cửa hàng NewTechShop Full time

    **Mô tả công việc**:(Mức lương: triệu VNĐ) Do nhu cầu về mở rộng cửa hàng và đáp ứng được nhu cầu về cung ứng nguồn hàng tốt, mang lại chất lượng dịch vụ tốt nhất cho khách hàng. NewTechShop cần bạn đồng hành cùng chúng mình tại vị trí Nhân viên Paid Media.- Chạy quảng cáo,...

  • Digital Marketing Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Zalo Full time

    Zalo is seeking a talented and experienced Digital Marketing Specialist to oversee the digital marketing efforts for popular products. In this role, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive user acquisition, increase brand visibility, and achieve marketing objectives. You will collaborate...

  • Media & Digital Marketing Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam OPPO Full time

    **MÔ TẢ CÔNG VIỆC**:- Xây dựng, quản lý & phát triển toàn bộ nền tảng online của thương hiệu theo định hướng của cấp trên bao gồm: website, FB/ Youtube/ Tiktok/ Zalo/ e-commerce store- Lên kế hoạch & triển khai digital campaign: digital ads, livestream, social outreach, co-branding với đối tác- Lập kế...

  • Digital Media Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam OPPO Full time

    MÔ TẢ CÔNG VIỆC: Responsible for digital media detailed plan & execution of each campaign aligned with business goals using ads platforms including ecommerce ads, SEM, social media ads, display ads, local ads... Responsible for media materials optimised from campaign's content Responsible for digital media budget optimization, ROI & KPIs Optimization...

  • Digital Media Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công ty OPPO Việt Nam Full time

    **Mô tả công việc**:(Mức lương: Thỏa thuận)- Responsible for digital media detailed plan & execution of each campaign aligned with business goals using ads platforms including ecommerce ads, SEM, social media ads, display ads, local ads...- Responsible for media materials optimised from campaign's content- Responsible for digital media budget...

  • Senior Media Planner

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam BlueSeed Digital Full time

    Mô tả công việc:(Mức lương: Thỏa thuận)Scope of the Role: He/she will convincingly and methodologically build solutions to client's problems and be able to tap into company resources and demonstrate the best use of it.Key Responsibilities: Work with the team for the daytoday running of the account, ensuring that tasks are completed on time...

  • Digital Marketing Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam THE WHYKINGZ Full time

    Job description: Digital marketing specialist (Viet Nam Market)Position overview:We are seeking Digital marketing specialist (Viet Nam Market) who support the online gaming growth in Viet Nam Marketing through social media advertising, and other digital marketing initiatives.Key responsibilities: Develop and implement digital marketing strategy in alignment...

  • Google Ads Media Buyer

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Adstart Media Full time

    Company DescriptionAt our core, we are a performance driven culture that believes growth comes from the power of meaningful connections. We value given thoughts and opinions to significantly contribute during a rapid expansion period and do meaningful work.Job Description:We are seeking a skilled Google Ads Media Buyer to source and purchase a variety of...

  • Paid Media Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Chi Doanh Full time

    Lên chiến lược và quản lý các campaign quảng cáo trực tuyến cho khách hàng tại Mỹ và Việt Nam. Đồng thời triển khai và tối ưu chuyên sâu các chiến dịch quảng cáo để mang lại doanh thu hoặc leads hiệu quả.**JOB DESCRIPTION**:- Lên chiến lược các campaign quảng cáo trực tuyến để mang...

  • Senior Digital Marketing

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam MAC Media Full time

    **Mô tả công việc**:(Mức lương: Thỏa thuận)Mô tả công việc:Làm báo giá (Media Quotation) và chiến lược Media (Media Strategy) phù hợp với yêu cầu và ngân sách từ khách hàng.Phối hợp với Account team, tham gia pitching campaign, tư vấn, trả lời các thắc mắc của khách hàng liên quan đến Paid...

  • Senior Digital Marketing

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam CÔNG TY TNHH MAC MEDIA Full time

    MAC MEDIA | SENIOR DIGITAL MARKETINGOverview"What we can do is mapping out the effective way to drive across the platforms and make the best out of it" - That is what helped us experience well in the field of Essential Digital Solution from the past 9 years. We are currently looking for a _Senior Digital Marketing_ to join us.Experience requirement: 3-4...

  • Digital Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Talentnet Full time

    $3,000 - $ Agriculture/Fishery/ForestryResponsibilities: Develop relevant brand digital communication strategies & tactics with the purpose of increasing customer education and engagement. Work with all business segments to align brand specific online content development. Plan, develop and manage endtoend, 360 digital marketing and social media campaigns...

  • Global Digital Media Buyer

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Elfie Full time

    Ho Chi Minh CityWork Type: Full TimeABOUT THE ROLEAs our Global Digital Media Buyer, you are the executioner for all media operations. You are in charge of setting up, monitoring, and optimising all paid acquisition campaigns that Elfie runs directly or via local agencies. While your main KPI is related to the cost of each successfully onboarded chronic...

  • Media & Digiatal Marketing Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công ty OPPO Việt Nam Full time

    **Mô tả công việc**:(Mức lương: Thỏa thuận)- Xây dựng, quản lý & phát triển toàn bộ nền tảng online của thương hiệu theo định hướng của cấp trên bao gồm: website, FB/ Youtube/ Tiktok/ Zalo/ e-commerce store- Lên kế hoạch & triển khai digital campaign: digital ads, livestream, social outreach,...

  • Groupm Nexus Executive, Paid Social

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam GroupM Nexus Full time

    GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Executive, Paid Social to join us.At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.Reporting of the...

  • Digital Performance Marketing Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Trường Dân Lập Quốc Tế Việt Úc Full time

    As a Digital Performance Marketing Specialist, you will be responsible for creating and executing digital marketing campaigns that drive conversions and revenue growth for our school. You will work closely with the marketing and admissions teams to analyze and optimize digital marketing campaigns to achieve our objectives. You will also be responsible for...

  • Digital Marketing Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Savills Vietnam Full time

    As a Digital Marketing Specialist at Savills, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will work closely with the marketing team to increase brand awareness, drive traffic, and generate leads through strategic use of SEO, SEM, EDMs, Meta Ads, Database &...

  • Google Ads Media Buyer

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam AdStart Media Pte. Ltd Full time

    We are seeking a skilled Google Ads Media Buyer to source and purchase a variety of advertising space aimed at digital, performance-based products. As a media buyer, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, and negotiate and procure the desired advertising space and...

  • Senior Media Specialist

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Diag Full time

    KEY RESPONSIBILITIES:As a Senior Media Specialist, you will work as a key member of Diag's Marketing team (together with Growth, Planning, Creative & Medical Marketing teams).Your scope of work including:SEO:Work with Product & Internal team to ensure SEO best practices are properly implemented on business landing pages;Recommend changes to website...

  • Digital Media Sales Manager

    1 week ago

    Ho Chi Minh City, Ho Chi Minh, Vietnam Công Ty Cổ Phần Phong Phú Sắc Việt Full time

    Mô tả công việc:(Mức lương: triệu VNĐ)SUMMARY:The Sales Manager is tasked with growing and managing POPS' portfolio of clients. This role is responsible for unlocking new client business opportunities, driving revenue, delivering outstanding client service as well as innovative and ambitious solutions and offerings.JOB RESPONSIBILITIES: Be...