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Key Account Manager

4 weeks ago

Ho Chi Minh City, Vietnam British American Tobacco Full time

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**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT VIETNAM IS LOOKING FOR A KEY ACCOUNT MANAGER**

**SENIORITY LEVEL**: KEY ACCOUNT MANAGER

**FUNCTION**: TRADE MARKETING

**LOCATION**: HO CHI MINH CITY

**ROLE POSITIONING AND OBJECTIVES**

British American Tobacco currently has an exciting new opportunity for the Key Account Manager position, to be based in our Ho Chi Minh Office. The role objective is to develop and execute key account & respective channels operational plan which meets brand, distribution, volume & consumer segment for key account objectives of the region. This role is also to ensure the efficient utilization of approved budgets and personnel to achieve national, regional and area specific Trade Marketing and Distribution objectives.

**Geographic Scope**: Ho Chi Minh

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Implement the Key Account & Channel Operational Plans in the respective area/region to ensure effective execution in line with the Trade Operational Plan.
- Achievement of Brand share/volume, distribution, visibility OOS, freshness minimizing stock return objectives for Key Account & respective channels at area/regional level
- Manage daily operations of KAEs within respective area/region to ensure excellence execution:

- Ensure Trade Coverage Plan of all KAEs are smoothly executed
- Ensure consumer pricing policy index is policed and respected in the KA stores
- Ensure Merchandising plans are executed with excellence within respective channel and area
- Develop and maintain business relationships/ partnerships with key accounts, retailers
- Ensure all trade activity to be run OTIF within respective channel and area
- Assess business performance of company and competitors in key accounts then provide feedback to relevant stakeholders in order to enhance effectiveness of developed trade programmes.
- Coordinate implementation of Brand and Trade programmes in respective channel in the area, provide guidelines to the KAE regarding retail planogram and merchandising materials
- Manage budget for Key Account &Channel programs effectively for the respective channel within the area/region
- Ensure that internal control procedures are followed in relation to the identification and resolution of cash and stock shortage discrepancy.
- Be responsible for developing the business and people for KA channel at respective area/region
- To be a key contact, coordinator of respective region with KA HQ team

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- University graduate with solid academic results
- Minimum 2-3 years of experience in Trade Marketing/ Distribution in a sizeable FMCG company (preferable an MNC)
- Understanding and experience of managing Trade Marketing, Customer Engagement, Account Management and Field operations.
- Excellent selling, negotiation & influencing skills
- Experience in motivating, coaching and developing bigger team.
- Demonstrated analytical, think both strategically & conceptually. Business and financial acumen.
- Good at spoken and written English

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT**.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

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