Campaign Activation Coordinator

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Bayer Full time

Campaign Activation Coordinator - HL

Focus - emphasis on aiding generating grower demand by focusing on proper campaign execution in accordance to plan

Farmer relationships - emphasis on building relationships with growers; most specially Bayer Ambassadors and enabling them access to products

Active coaching (e.g., joint farmer calls, 1:1 meetings.)

RESPONSIBILITIES

  • Review and analyze previous field campaigns implemented with Grower Marketing, MD and BUH for both seeds (Arize + DEKALB) and CP (S1 and S2 products)
  • Review and analyze market RADL of crop specific products based on area potential and share of wallet with GMMs and BUHs
  • Analyze and monitor competitors activities and field strategies and shares to GMMs, BI and BUHs
  • Analyze Sellout performance of key products and new product launched.
  • Collaborate with CE on sell out targets for the incoming year in alignment with GMMs especially for key products(S1/S2).
  • Develop and coordinate Territory specific campaign plans to ensure achievement of region sellout of key products
  • Ensure alignment of campaign plans with grower marketing, MD, BUH in terms directions (Farmers)
  • Act a strong link between Grower Marketing and commercial team in terms on campaign formulations and executions
  • Ensure correct implementation of planned campaign plans in terms of timing, seasonality and need of the region/territory
  • Oversees good to excellent relationship with Farmer Ambassadors on programs implementations and incentive/rewards taking
  • Coaches and motivates DGE, and Field Technicians and the Territory Manager
  • Ensure good data inputs (eFields and CRM) for DGEs and Field Technicians
  • Proposed training needs for DGE and Field Technicians ( technical/ personal enhancement)
  • Give feedback and update of campaign plan implementation to GMMs and commercial team on a timely basis
  • Equally responsible with the BUHs, RM on attainment of sellout targets thru coordination, cooperation and collaboration
  • Conduct seasonal campaign & program review with DGE and Field Technicians and Region Manager
  • Responsible and the Lead for Coops, Institutional client approaches for program formulations, presentations and implementation
  • Actively reports competitors activities and programs to BI and commercial Team

KEY WORKING RELATIONSHIPS:

Internal Relationships

  • Regional Sales Manager
  • Human Resources


National Sales
  • Channel Management, New Business Activation & Commercial Excellence
  • Business Unit Head
  • Demand Generation Key Account Executives and Channel Executives


Grower Marketing

Grower MarketingManagers, BI, Campaign Activation

  • Field Solutions, Market Development Development, Product Stewardship

External Relationships

  • Distributors
  • Dealers
  • Suppliers
  • Farmers
  • Government Institution


Academe
  • Manpower Agency

QUALIFICATIONS:

  • College graduate preferably BS Agriculture or any 4year business related course
  • At least 3 years experience in field campaign planning & execution
  • At least 3 years experience in sales and field promo works
  • At least 3 years experience on Retailers and Big Land Owners & Contractors Management

Application Period:

  • 01/17/2023 to 02/17/2023
    Reference Code:

Division:

  • Crop Science
    Location:
  • Daklak province
    Functional Area:
  • Sales
    Position Grade:
  • E11
    Employment Type:
  • Regular
    Work Time:
  • 40 hours
    Contact Us


Address
  • Telephone
  • E-Mail
  • Bayer Vietnam Ltd.
  • Human Resources
Vietnam

  • 106 Nguyen Van Troi Street, Phu Nhuan District
Ho Chi Minh City, Vietnam

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