Campaign Planning Lead
2 weeks ago
DepartmentMarketing- LevelExperienced (Team Lead)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility.
The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement.
The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users.
Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market.
Browse our Marketing team openings to see how you can make an impact with us.- As a Campaign Planner at ShopeeFood, you will be
- Responsible for the related product line business key performance metrics through planning, development, and deployment of BAU & Spike/Mini Spike campaigns
- Tracking, analysing, and improving commercial performance
- Identify business and channel opportunities then develop and execute the plan to grow and optimise Marketing and Commercial performance
- Identify opportunities, threats and challenges in markets and act accordingly
Requirements:
- Solid knowledge of data analysis, data intelligence, performance reporting and commercial metrics
- Ability to initiate plan based on data analysis, carry on deployment, set up tracker for monitoring and initiate actions for continuous improvement
- Basic knowledge of UI, UX, App Product (read PRD/FRF, and related terms)
- A positive cando attitude, with a desire to extend existing skills and be a problem solver
- Time management, attention to detail, communication and collaboration skills
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Campaign Planning Lead
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