Brand Director

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Mekong Capital Full time
Company Overview
We are Marou, a prestigious and well-established premium chocolate brand, dedicated to creating exquisite and indulgent chocolate experiences.

With a rich heritage and commitment to premium quality, we have become synonymous with luxury and sophistication in the chocolate industry.

Position Overview

As a Marou Brand Director, you will be responsible for developing and executing strategic brand initiatives to drive the success and growth of our Marou brand.

You will provide leadership and direction to the brand marketing team, ensuring the brand is positioned effectively in the market and resonates with our target audience.

This role requires a deep understanding of the chocolate industry, exceptional marketing, branding skills, branding ownership and the ability to develop and implement innovative strategies.


Responsibilities:

  • Develop and implement the overall brand strategy and marketing plan for Marou chocolate, aligning with the company's objectives and target audience.
  • Conduct market research and analysis to identify opportunities, consumer trends, and competitor insights. Use the findings to inform brand positioning and marketing strategies.
  • Collaborate with cross-functional teams, such as product development, sales, and creative & design, to ensure brand consistency across all touchpoints and product categories.
  • Manage the brand marketing budget, ensuring resources are allocated effectively to achieve desired brand objectives.
  • Lead the development and execution of integrated marketing campaigns, including digital marketing, advertising, public relations, events, and social media.
  • Establish and maintain strong relationships with key stakeholders, including retailers, media partners, influencers, and industry professionals.
  • Monitor and analyze market and sales data to track brand performance, identify areas for improvement, and make data-driven recommendations to optimize brand strategies.
  • Stay up to date with industry trends, prestige consumer behavior, and emerging technologies to identify new opportunities and innovative marketing approaches.
  • Develop and maintain brand guidelines, ensuring brand consistency in all marketing materials and brand messaging.
  • Lead, mentor, and motivate the brand marketing team, providing guidance and support to help them achieve their professional development goals.

Qualifications:

  • Master or Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
  • Proven experience (minimum 10 years) in prestige brand management, marketing, or related roles.
  • Strong knowledge of the luxury industry, including luxury consumer behavior, market trends, and competitive landscape.
  • Exceptional strategic brand thinking, creativity & design, and problemsolving skills.
  • Excellent leadership and team management abilities.
  • Demonstrated experience in developing and executing successful brand marketing campaigns.
  • Strong analytical skills, with the ability to interpret data and make datadriven recommendations.
  • Excellent communication and presentation skills, with the ability to effectively articulate brand strategies and initiatives to internal and external stakeholders.
  • Proficient in using relevant marketing software/tools, such as CRM systems, analytics platforms, and social media management tools.
  • Flexibility to travel as needed for events, meetings, and industry conferences.

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