Groupm Manager, Programmatic Operations

1 week ago

Ho Chi Minh City, Ho Chi Minh, Vietnam GroupM Full time
GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a

Manager, Programmatic Operations to join us.


At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


Reporting of the role
This role reports to Head of Digital Investment

Overview of job
Digital Trading Team is looking for a Manager to join the Programmatic Operations team for Vietnam.

The Programmatic Operations Manager at the heart of GPS activity, and is pivotal to the success of each campaign that is executed.

The team works closely with all other teams within the GroupM from Engagement and Analytics to Data and Product. We are looking for someone with a positive attitude, enthusiastic and is flexible with embracing changes and new challenges.

3 best things about the job:

  • It's a great work environment
  • You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic.
  • Opinions and ideas are highly encouraged, and everyone has a voice at GroupM. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of GroupM
  • It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday

Responsibilities of the role:

Day to day responsibilities:

  • Opportunity to work on local and global clients to manage the Supply of programmatic campaigns across all channels
  • Manage the end to end process from set up, tagging and optimization to ensure report metrics are fully captured
  • Strategize and execute campaigns on our platform and ensure optimal delivery and performance.
  • Analyze campaign data to develop insights and strategies for campaign optimization
  • Ensure alignment and standardization across regional and global processes.
  • Share updates with agencies as well as provide indepth campaign insights and optimization recommendations for campaign improvement

Strategic Responsibilities:

  • Monitor trends, and uncover and track innovative thinking and ideas from across the industry
  • Roll out test and learn initiatives to drive learnings and better campaign performance
  • Become a trusted advisor and expert within the programmatic trading field
  • Take an active role in developing broader programmatic strategic recommendations and best practices that can be applied across the whole region

Measures of success -

In three months, you would:

  • Gain an in depth understanding of the programmatic Supply landscape, be trained on the SSP and tools and have an understanding of how GPS operates
  • Incorporate and recommend other aspects of the GPS business including audience planning and insights as part of the overall campaign strategy and execution
  • Develop relationships and earn trust with your own team as well as the regional operation teams

In six months, you would:

  • Mentor, guide and lead your team both a daytoday aspects as well as from a talent development perspective
  • Become a trusted advisor and partner to local market teams
  • Approach Trading from a strategic perspective and also incorporate Test and learn initiatives and knowledge share with the wider trading team in all aspects of Programmatic Trading

In 12 months, you would:

  • Develop and identify gaps/processes/tools to improve campaign performance and efficiency
  • Identify gaps and opportunities areas for your local markets and support them to maintain their edge and always stay ahead in the programmatic space within their local markets
  • Develop your team and their talents identify opportunity areas for them to grow

What you will need:

  • Bachelors degree in marketing, communications or a related field
  • 35 years professional experience with digital media
  • Hands on experience and knowledge in programmatic trading
  • Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting
  • Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns
  • Experience in managing and dealing with multimarkets across APAC preferred
  • Understanding of the digital media ecosystem and technology including ad tagging and site analytics
  • Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
  • Must be able to work in a fast paced environment harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your agency team and their clients.

More about GroupM
GroupM is the world's leading media investment company responsible for more than $50B i

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