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Digital Marketing Executive
3 months ago
Company Description
Homebase(YC W21) is a real estate technology company from Singapore that aims to solve one of the biggest socio-economic problems of our generation: Homeownership.
Our obsession with executional excellence, asymmetric access to international capital, and relentless, world-class talents are our unfair advantages that made us the most valuable proptech in Vietnam within a mere span of just 2+ years.
We are backed by leading global investors, such as Y Combinator, VinaCapital,Goodwater Capital, Ace & Co., and Antler; and are advised by founders and senior executives from some of the world's largest and most successful tech companies, such as Alibaba, PropertyGuru, Opendoor, andDivvy Homes.
- Manage budgets and lead target campaigns across all digital channels;
- Develop & optimize acquisition campaigns on digital channels including Search, Display, Mobile, and Social to drive strong return on investment and efficient CAC;
- Identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset;
- Coordinate regular deep dives into the acquisition performance, build report models, and analyze the performance of advertising campaigns;
- Collaborate with crossfunctional teams and stakeholders to ensure acquisition goals are met;
- Develop, build, and run A/B tests across landing pages;
- Other tasks assigned by the Line Manager.
Our requirements
- Based in HCMC;
- Bachelor's or Master's Degree from a toptier local or international university with good academic standing (outstanding fresh graduate is welcome);
- Proven experience in data analyzing, campaign planning and paid advertising (Facebook Ads, Google Ads, etc) on digital channels;
- Competent in writing directresponse copy;
- Professional proficiency in Vietnamese and conversant in English (fluency in both languages is a plus);
- Prior experience or good understanding of real estate/financial market is highly preferred.
Win with integrity:_We are honest, principled, and fair in all that we do._
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Expect to be champions:_We are here to win big. We are ambitious and push the boundaries of what's possible. We welcome challenges and possess a "can do" spirit._
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All-in:_We understand that most startups fail; therefore, to beat the odds, we go "all-in" and leave no room for half-heartedness._
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Radical transparency:_We strive for truth as embracing reality helps us win. We are not afraid to be honest, have difficult conversations, and engage in thoughtful disagreements in search for better answers._
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Excellence pursued relentlessly: _We relentlessly pursue excellence, holding ourselves to extremely high standards. We seek continuous growth by setting the bar higher each time we make progress._
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Hold the long-term view:_We always act in the long term interest of the company, forgoing short-term gains and short cuts._
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Own your success:_We embrace an ownership mindset and are accountable for the outcomes we deliver. We lead by example and demonstrate unwavering dedication, commitment, and proactiveness in building towards our collective success._
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Meritocracy:_We strive to build a culture of meritocracy where rewards are commensurate with ability and contribution._
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Enduring discipline:_We consistently think and act in disciplined ways, including financially. We are frugal and spend wisely. We believe that discipline equals freedom._
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Bias for action:_We move fast and take bold action. We know that while opportunity is fleeting, most decisions can be reversed if the outcome isn't as expected._
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Achieve more together:_We direct our collective energy to achieve extraordinary results as we believe that "the whole is greater than the sum of the parts._
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Serve customers hết sức:_We obsess over serving our customers to the absolute best of our abilities (Vietnamese: hết sức). We always seek to identify our clients' unique needs, cultivate authentic relationships, and deliver innovative solutions that best address these needs._
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Elevate society:_We want our work to make positive impacts on society and touch millions of lives. With every action we take, we hope to build towards a better future for generations to come._
Benefits and Opportunities
- Competitive negotiable salary with social insurance and 13thmonth salary;
- Attractive employee stock option package;
- Develop your core competencies in the areas of digital marketing, data analyzing, and project planning;
- Take on the company's highimpact internal projects reach the right potential audie