Brand Marketing Executive

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam NavigosSearch Full time

What We Can Offer:


Expand e-commerce business by identifying untapped opportunities (Where to Win) driven by data analytics for our brands to play in (How to Win) to meet revenue and growth targets.

Account development of new revenue streams with right product assortment, enhanced visibility, and right pricing to drive conversions in the relevant channels/platforms.

Develop clear activation plans by category/brand through identifying and leveraging relevant key weeks (seasonality) to win in the category.
Develop and align on promotion contents supported with online and offline contents throughout shopper path to purchase.
Deploy and improvise performance review dashboard for effective tracking to ensure KPIs are met and identify opportunities for growth.

Weekly & monthly performance review/operating; what works (what to be continued) vs what doesn't (what to be improved) using key metrics (NOP, ROI, CPM, CPE, CPC, CPV, CTR, GMV) and competitors' activities (4Ps).

Identify strategic business partnerships to grow together as relevant key partners and implement customer retention and loyalty program.

Job Requirements:

Possess University/College degree in business, commerce, marketing, or other related fields.
Requires at least 1 Year of working experience in brand marketing, or online sales channel.
Must have Experiences in the FMCG (Consumer Goods)

Experiences working with different stake holders & Agency, or any other online retailer's platform equipped with good understanding of shoppers and categories.

Experience in account management in e-commerce landscape will be an added advantage.
Experience in data analytics and insight toolkits (social media metrics, Google analytics and e-commerce platforms; user experience, interface).
Experiences in Tiktok content/ Video clip edit and Brand activation will be an added advantage.

Job Locations:

  • Ho Chi Minh


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