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Marketing Manager

4 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Parfums Christian Dior (PCD) Full time

Company Description
Take your career to the next level in the luxury beauty and fragrance industry. Join Parfums Christian Dior and become part of a prestigious global brand.

As part of the LVMH family, you'll have the opportunity to showcase your talent and contribute to our dedication to excellence.


Parfums Christian Dior
Parfums Christian Dior embodies the unique spirit of the founding "couturier-perfumer" with a focus on excellence, creativity, and expertise.

Our open and highly focused collective thrives on creativity, passion, and a rich heritage, constantly reinventing the Dior style through revolutionary perfumes, daring makeup, and innovative skincare.

We are more than a luxury fashion beauty House; we are Designers of Dreams, creating transformative experiences that go beyond the ordinary.

At Parfums Christian Dior, every individual contributes to shaping the unparalleled world of beauty, where dreams become reality, and creativity knows no bounds.


Founded in 1946, the House of Dior, under the visionary Christian Dior, revolutionised ladies' style with the iconic New Look in 1947.

This timeless innovation extended to fragrance with Miss Dior, marking the beginning of a brand that pioneered the concept of global beauty.

Today, the legacy is upheld by dedicated leaders like Francis Kurkdjian and Peter Philips, continuing Christian Dior's perfectionism.

Our worldwide renown is complemented by captivating muses such as Charlize Theron, Natalie Portman, and Robert Pattinson, making every creation a testament to the enduring allure of Parfums Christian Dior.


The incumbent is required to develop marketing initiatives for new product launches and grow brand awareness and market share, as well as be responsible for product management (forecasting, timely product registration with FDA), CRM, and E-retail.


Job Description Product Management**-
Forecasting

  • Ensure accuracy of product forecast and timely submissions
(Measures:

launch tracking).
-
Product Registration

  • Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date
(Measures:

On shelf date)
-
Product Assortment

  • Close monitoring of competitor's product assortment and thereby identify our key priorities in Vietnam to gain market share
(Measures:

monthly tracking)
-
Product Listing

  • Work closely with sales team to ensure products are listed into key retailer's assortment in a timely manner (measures: Retailer's On shelf date)
-
Product Merchandising

  • Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)
-
Management on non-sellable items

  • Sampling management: ensure the right mix of samples to help achieve business objective. Work closely with sales team to ensure the right guideline for sampling is disseminated and followed closely by BCs
  • GWP/Gifts management: utilizing GWP to drive higher basket purchase and create buzz to drive traffic to store.
-
Pricing

  • Review and analyze central's recommendation of prices for new products. Ensure the pricing is competitive and in line with regional parity & local competitiveness. Review annual price increase with central team to ensure our prices stay competitive in the market.

CRM

  • Planning & Execution of CRM initiatives including Rollout of new communication platforms in Vietnam, Client EDM management and client events & reward programs.
  • Identify opportunities and weakness; and take proactive action on the following:
  • increase recruitment rate
- retention for customers by developing trial and loyalty
- improve cross-selling
- improve on repurchase rate

  • Data analysis (through PowerBI reports and Datamart/WinCRM) and drilling to:
  • identify potential target market for key launches and events

E-Retail/ Ecommerce

  • Roll out Dior Ecommerce platform
  • Be the key owner to roll out Dior Ecommerce platform
  • Monthly reporting to Central HQ for Ecommerce business
  • Monthly Planning for Ecommerce: including animation, GWP & Samples usage

Brand Communication

  • Assist with timely PO issuing and invoice management for media agencies
  • Work with the regional media team to execute media campaigns locally
  • Drive PR & KOL initiatives in Vietnam to achieve #1 PR dominance in the market

Budget management:
F2 (Samples, Gifts, Animation Budgets)

Direct report: 2 (Assistant Product manager and Marketing Executive)

KPIs:

  • Market share (Beaute Research
  • TBC)
  • Retail sales (Monthly retail sales report vs target)
  • New launch performance tracking (sellout vs sellin & targets)
  • CRM figures (Crosssell rate, Average Age, repurchase rate, recruitment rate )
  • Earned media value results

Qualifications

  • Bachelor Degree with Minimum 7 years of working experience in Related field
  • Professional proficiency in English & Vietnamese
  • Experience in people management p