Marketing Communication Executive

1 week ago

Hanoi, Hanoi, Vietnam Canal Plus Full time

JOB DESCRIPTION:

Media Planning:
To be responsible for media channels including TV, Digital, Radio and other new effective channels

  • Develop and implement media strategy and plan for the marketing communications campaigns
  • Manage Media agency on execution, monitoring, optimizing and reporting. Also, to challenge agency on industry trends, market updates as well as new ideas and initiatives.
  • Produce or corporate with designers/freelancers/other teams to produce required materials for different media channels

Manage IMC campaign:
To lead an assigned campaign from time to time, working with team members who are in charge of different parts such as Creative, PR, Adaptation, Production

  • Manage Budget & Timeline
  • Propose Master Plan & Monitor all components of the campaign done by other respective stakeholders (internal PIC or other departments)
  • Follow up implementation progress & performence & quick action for optimization
  • Solve arising issues

Website management:
To operate the website system in terms of editorial updates and produce campaign-related landing pages. (Basic HTML editorial knowledge would help)

Other tasks:
To support team members in other activities such as:

  • OOH
  • Organize events (Film Premiere event, New product launching event ) / activations (Sales Promo, branding...) from idea to planning & implementing & supervising

JOB REQUIREMENTS:

  • University degree in Economic, Marketing Communications, Digital Marketing is a must
  • Basic HTML editorial knowledge is a plus
  • Experience 4 5 years in Media planning, especially in Digital media channels
  • Indepth knowledge of Digital Marketing & Media channels
  • Skillset to analyse, supervise, optimize Media planning & execution
  • Working experience in Media agency is a plus
  • Good communication skills in Vietnamese & English
  • Ability to multitask & prudent

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