Kol Business Development Manager
2 weeks ago
I
SUMMARY:
The KOL Development Lead is tasked with growing and managing POPS' portfolio of Talents/KOLs. This role is responsible for unlocking new client business opportunities and driving revenue for the Talent/KOL section.
II
JOB RESPONSIBILITIES:
- Establish plan to develop POPS' KOL network; provide the KOL package and quotation to clients
- Work with internal business units to develop pitches and proposals leveraging on client and industry insights
- Maintain and ensure close monitoring of revenue goals on a weekly basis
- Understand the industry landscape and keep up with industry updates and insights that are important to POPS' business and its growth and to knowledgeshare with the rest of the group
- Team mentoring and support to enable individual growth and development
- Report to and work closely with Talent Development Manager in other related areas to achieve revenue goals
III
JOB REQUIREMENTS:
- Minimum 5 years' experience in the entertainment, digital media, advertising, content
- Ability to think strategically, and identify and resolve problems in KOL content and digital media space
- Ability to understand the value of KOL visavis brand advertising
- Strong technical understanding of digital performance marketing i.e. Paid, Owned and Earned products and services such as Content Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management (organic & community focus) and Display Marketing
- Strong selling, negotiation and problemsolving skills
- Strong presentation skills, including advanced PowerPoint skills
- Outstanding communication skills both internally and external parties
- Good interpersonal skills to be able to work with multiple teams and stakeholders in a productive and constructive manner
- Existing networks with KOL/clients is a strong plus
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