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Product Strategy
3 weeks ago
We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.
We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.
We pledge to make Prudential a place where you can Connect, Grow and Succeed.
This job will help to carry out various aspects of product planning, product implementation and product intelligence to ensure the quality of product development and product launching smoothly as required.
Key job responsibilities assigned to this position are:
Product Proposition and Product launch
- Develop proposition from needbase to strengthen product positioning and proposition
- Work with related stakeholders to ensure that the products have the right balance of benefits between customers and distribution
- Oversight new products launching activities including review product collaterals (POSM, Sales material ) to enhance product communication in customer language and support refreshment workshop with Distribution to ensure smooth product launch
- Monitor and review competitiveness report by tracking of competitor movement and market intelligence
- Provide market and competitive insights through presentations and reports to the Leadership team
- Work closely with distribution (Agency, Bank partners and other partners ) to provide benchmarking report and PVA's product introduction
- Monitor performance of Prudential product in relation to market
- Provide and present recommendation on product changes & campaign to improve product performance
- Coordinate with Marketing to conduct post launch survey to provide actionable support to related functions such as Distribution, Training, Operation
- Support department head to develop and manage performance model for product portfolio with the analysis of product performance both qualitative and quantitative.
- Job requirement
_Trình độ chuyên môn_
Mandatory /
_Bắt buộc_
- University Degree in Finance and Businessrelated discipline.
- Bằng Đại học về chuyên ngành liên quan đến Tài chính và Kinh doanh_
_Kinh nghiệm_
- Have at least 35 years' experience in sales, marketing, product marketing development in insurance or financial service industry
- Có ít nhất _
- 35_
- Ability to communicate efficiently / Khả năng giao tiếp hiệu quả
_Lợi thế_
- preferably with substantial project management skill
- Có kinh nghiệm quản lý dự án là môt lợi thế_
_Bộ kiến thức và kỹ năng_
- Have a deepdive understanding of industry
- Có kiến thức chuyên sâu về ngành_
- Be an excellent communicator, both verbally and in writing.
- Là một người giao tiếp xuất sắc, cả bằng lời nói và văn bản._
- Strong writing, negotiation and influencing skills.
- Kỹ năng viết, đàm phán và tạo ảnh hưởng mạnh mẽ._
- Strategic, organized and structured thought process
- Có tư duy chiến lược, có tổ chức và có cấu trúc_
_Tố chất công việc_
- Have a customer centric mindset.
- Có tư duy lấy khách hàng làm trọng tâm._
- Be creative, innovative, and responsive with a sense of urgency for business.
- Sáng tạo, đổi mới, phản ứng nhanh và nhạy bén về các trường hợp cấp bách của doanh nghiệp._
- Be a quicklearner and quick adaptable to changes
- Học hỏi nhanh và thích ứng nhanh với sự thay đổi._
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