Channel Manager

2 weeks ago

Ho Chi Minh City Metropolitan Area, Vietnam Bien Hoa Consumer - Đường Biên Hòa Full time ₫6,000,000 - ₫12,000,000 per year

Bien Hoa Consumer (BHC) is a subsidiary of TTC AgriS.

Originating from the Bien Hoa Sugar brand established in 1969 with a mission to enrich every meal, TTC AgriS proudly expanded, laying not only the foundation for the sugar industry but also for sustainable national agriculture.

In 2024, TTC AgriS celebrated a remarkable milestone "Responsible Value Chain - 55 Years and Beyond". Staying true to its mission of pioneering modern and sustainable agriculture. The Company continues to provide products of energy and nutrients from natural sources, aiming to become a high-tech agricultural solutions provider, actively engaging in the global food and beverage value chain.


Work Location: 63 Cao Thang Str, Ban Co Ward, HCMC.

I. KEY RESPONSIBILITIES

  • Plan seasonal promotions and new product launch campaigns.
  • Analyze performance of trade marketing programs (ROI, cost, sales).
  • Coordinate with Sales & Marketing to develop monthly/quarterly/yearly trade marketing plans.
  • Design consumer promotions and shopper activations tailored to each chain's characteristics (e.g., , Big C, Winmart, MM Mega Market, GS25,...).
  • Work directly with buyers of MT's chains to negotiate display locations, promotions, sampling, and activations.
  • Ensure program implementation aligns with trade agreements (e.g., display, discounts, sponsorship,…).
  • Track sell-in/sell-out data by modern trade chains.
  • Propose short- and long-term improvements to trade marketing plans and activities.
  • Manage trade marketing budgets by each modern trade chain.
  • Monitor and ensure POSM, activations, and display shelves are executed according to standards.
  • Control spending on listing fees, visibility, and promotional activities.

II. JOB REQUIREMENTS

  • Minimum 5 years of experience in trade marketing, preferably in the FMCG industry, including at least 2 years in a managerial role for the MT channel.
  • Strong understanding of the MT distribution system, modern trade market, and consumer behavior.
  • Strong change management abilities, multitasking skills, and resilience under pressure.
  • Exceptional leadership, communication, and negotiation skills with the ability to influence and collaborate across all organizational levels.
  • Having good relationships with buyers of MT chains is an advantage.

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