Brand Management

2 days ago


Ho Chi Minh City, Ho Chi Minh, Vietnam CHANGAN Thailand Full time

Responsibilities:

  1. Brand Operations


• Conduct brand positioning and competitor analysis to support strategic direction in the local market.


• Localize and execute brand promotion activities assigned by headquarters, ensuring consistency with global brand image.


• Coordinate with agencies for campaign planning, creative development, and media execution; monitor deliverables to ensure quality and brand alignment.


• Support participation in automotive exhibitions and industry events, handling coordination with agencies, vendors, and internal teams.

  1. Product Promotion


• Assist in developing localized product promotion strategies and adapt HQ policies to local market conditions.


• Manage agency partners to implement product launch and promotion campaigns across digital and offline channels.


• Apply the PDCA cycle to review campaign effectiveness, consolidate market feedback, and propose improvement actions.


• Work with dealers and sales teams to integrate product promotion with business objectives.

  1. Cross-functional & Agency Collaboration


• Serve as the key contact between HQ, local agencies, and internal teams to ensure smooth execution of branding and promotional projects.


• Monitor campaign budgets, timelines, and KPIs; provide regular reports and insights to HQ and local management.


• Track competitors' branding and promotional activities, share insights with HQ, and support decision-making.


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